tag:blogger.com,1999:blog-29972897371527495552024-03-14T02:43:52.170-07:00media is good for youhappylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.comBlogger75125tag:blogger.com,1999:blog-2997289737152749555.post-42751398600003561682014-01-28T12:25:00.002-08:002014-01-28T12:29:44.234-08:00Arby's is the New OreoAh, "opportunistic marketing" at its finest. Arby's tweeted about Pharrell's hat during the Grammy's and it has now generated over <a href="https://twitter.com/Arbys/statuses/427614008946855936" target="_blank">83,000 retweets and 48,000 favorites</a>. And for those of you keeping score at home, the now-infamous Oreo Super Bowl blackout tweet (only) has about <a href="https://twitter.com/Oreo/status/298246571718483968" target="_blank">15,000 RTs and 6,000 favorites</a>.<br />
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<a href="http://www.adweek.com/files/imagecache/node-blog/blogs/arbys-pharell-hed-2014.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.adweek.com/files/imagecache/node-blog/blogs/arbys-pharell-hed-2014.jpg" height="180" width="320" /></a></div>
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...will all of these happy Twitter people all get a hankering for roast beef sandwiches now? Likely not; however, you have to admit it was the right hat, right time.<br />
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Source: <a href="http://www.adweek.com/adfreak/arbys-slayed-grammys-tweet-about-pharrell-williams-hat-155237" target="_blank">AdWeek</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-55096940586696289502014-01-28T11:43:00.001-08:002014-01-28T12:26:11.003-08:00Tumbling Right Along...The ups and downs of social media popularity are familiar to most (I can't take any more articles about how "kids" are leaving Facebook because their parents are on it); however, I am still trying to wrap my brain around the slow and steady race that Tumblr seems to be running.<br />
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Adobe's Q4 2013 Social Media Intelligence Report, which analyzes paid, earned and owned social media trends, claims that referral traffic from Tumblr is second only to Facebook -- when comparing the value of each referred visitor.\ ($1.10 and $1.22 per visit, respectively). Pinterest, which has been touted as an e-commerce magic wand (see: <a href="http://techcrunch.com/2013/12/04/on-cyber-monday-pinterest-more-than-tripled-the-revenue-sent-to-online-retailers/" target="_blank">any article about Black Friday and Pinterest</a>) was ranked third in this report at $0.93/visit. </div>
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I find Tumblr's continued success to be surprising, given some struggles with their traffic and growth over the last few years. Can "micro-blogging" platforms still find their place among other visual platforms such as Pinterest? Or more robust blogging and publishing platforms? Tumblr still seems to have an edge as far as memes and random GIFs (<a href="http://whathappensinmediaplanning.tumblr.com/" target="_blank">What Happens in Media Planning</a> is still a fave), but sites like BuzzFeed are making it easy to find all of the silliness of the interwebz in one place. </div>
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And, while the Adobe report looked at data from various verticles (retail, media, entertainment, travel), I would be curious to know which one was most impacted by referral traffic from Tumblr. </div>
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Source: <a href="http://www.adweek.com/news/technology/tumblr-takes-no-2-revenue-visit-social-media-155244" target="_blank">AdWeek</a></div>
happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-53393572036759645802014-01-23T12:46:00.000-08:002014-01-24T13:07:31.218-08:00Facebook Steps Up Its Mobile Ad GameWe've all been wondering (well, maybe not <i>all</i> of us!) what would happen after the <a href="http://www.forbes.com/sites/roberthof/2013/02/28/facebook-finally-pulls-trigger-buys-atlas-ad-server-from-microsoft/">Facebook acquisition of the Atlas ad server</a> in Feb 2013. It turns out their sights are set on mobile first. They're running small tests with publishers and advertisers to serve Facebook ads across a number of third-party mobile apps. This test also gives Facebook the ability to track clicks and conversions without cookies.<br />
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The breadth of data available to Facebook is unquestionable. From our engagement actions (likes, comments, shares) to the information within our profile pages, Facebook is set up on the back end to have a very successful ad network. I am anxious to learn more about the quality of inventory (they're remaining hush-hush about which apps they've partnered with) and the exact targeting parameters available for these mobile buys.<br />
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(BTW, yes -- this blog is alive and kicking again!)</div>
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Source: <a href="http://www.mediapost.com/publications/article/217951/facebook-mobile-ad-network-to-match-the-strength-o.html">Facebook Mobile Ad Network to Match the Strength of Google AdSense</a></div>
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happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-64803413864524045022009-05-07T11:17:00.001-07:002009-05-07T11:20:55.390-07:00Get Back to Work!A recent study from PopCap Games revealed that half of AT&T Wireless customers who play games on their mobile devices now play them at work -- especially when they need a short break or want to relieve stress.<br /><br />The most popular games (which will probably not come as any surprise):<br /><ul><li>Tetris (20%)</li><li>Bejeweled (18%)</li><li>Solitaire (17%)<br /></li></ul>Popular genres:<br /><ul><li>Puzzle (66%)</li><li>Card/casino (51%)</li><li>Board games (15%)</li><li>Action/Adventure (11%)<br /></li></ul>"Relaxing game play" is the number one motivating factor, but respondents also cited "addictiveness" as another influencer.<br /><br />Source: <a href="http://www.marketingvox.com/half-of-mobile-gamers-play-at-work-043993/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink">MarketingVox</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com41tag:blogger.com,1999:blog-2997289737152749555.post-71406744950253885522009-04-30T22:43:00.001-07:002009-04-30T22:46:34.356-07:00Discovery and Hasbro Bring Toy-Driven TV to the MassesHasbro and Discovery Communications are partnering to create a reformatted cable channel with programs based on popular toys such as My Little Pony and G.I. Joe. The 13-year old Discovery Kids Channel will be replaced by this venture, but it has yet to be named.<br /><br />This is a huge opportunity for Hasbro to bring its classic toys to life in a new way, and it revives the Discovery Kids brand.<br /><br />Source: <a href="http://tvdecoder.blogs.nytimes.com/2009/04/30/hasbro-to-help-reformat-discovery-kids-channel/?ref=media">NYTimes</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com5tag:blogger.com,1999:blog-2997289737152749555.post-35780757378541081462009-04-29T15:12:00.000-07:002009-04-29T15:22:10.233-07:00It's an App, App WorldGreystripe, a rich media mobile advertising network, just published their quarterly Consumer Insights Report. It shows that users average 9.6 minutes of engagement per session on free iPhone applications -- not to shabby. Based on data generated via the 600 free, ad-supported iPhone apps in their network, consumers access apps 19.9 times over before discontinuing use. I'd say that's about how many times I used iFog and TipStar before they fell off the face of the (iPhone) earth.<br /><br />Additional findings worth noting:<br /><ul><li>42% of the firm's free iPhone app users have an HHI of $78K+</li><li>15% earn $165K+ (extremely affluent)<br /></li><li>91% are involved in their household purchasing decisions </li><li>65% of Greystripe's users said they would interact more with an ad if it were an interactive ad, as opposed to a static ad<br /></li></ul>Greystripe has made a name for themselves as the only mobile ad company that offers full-screen Flash ads on the iPhone. One of these formats is the Tailgate rich media ad format that the user interacts with before they access the actual game before they download. Basically, this is an advergame for the iPhone with the benefit of reaching a wide audience.<br /><br />Source: <a href="http://www.fiercewireless.com/press-releases/life-iphone-app-according-iphone-ad-network-greystripe-19-9-uses-and-9-6-minutes-play">FierceMobileContent</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-41777891552827146352009-04-29T13:38:00.000-07:002009-04-29T13:49:34.519-07:00SuperSecret.com Tries to Get the Word OutSuperSecret.com is a new virtual world that allows users to "grow up" inside the world itself. It's catered specifically to the 9 - 13 year old group and uses a level system that allows players toage up from 10 to 18. Within the game, people use avatars to socialize, play mini-games and hang out with others.<br /><br />When a "birthday" rolls around, users gain access to new features -- age 11 means they can own virtual pets; age 16 brings their first car; 18 allows them to vote. In-game currency called spenders is used to buy everything from clothes, hair styles, furniture and gifts.<br /><br />Users are also connected with an in-game cell phone which shows the status and location of any of your online friends. Even if they are offline, you are able to leave them messages and send gifts (acting like a standard social network).<br /><br />SuperSecret says that tweens were involved with the development of this virtual world, and parents also have an immense amount of control over chat filters, player blocking and the ability to moderate. With so many other major players in the space (NeoPets, ClubPenguin), it will be interesting to see if the "growing up" idea is enough to set SuperSecret apart.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img.photobucket.com/albums/v293/happylilstar/sscell_phone-1.jpg"><img style="cursor: pointer; width: 639px; height: 349px;" src="http://img.photobucket.com/albums/v293/happylilstar/sscell_phone-1.jpg" alt="" border="0" /></a><br /><br />Source: <a href="http://www.insidesocialgames.com/2009/04/29/supersecretcom-is-a-new-virtual-world-for-9-13-year-olds/">InsideSocialGames</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com1tag:blogger.com,1999:blog-2997289737152749555.post-11280450730446411572009-04-28T11:52:00.000-07:002009-04-28T11:58:15.213-07:00Like Pop-Up Video, But For Twitter!Squidder's Twitter Feed augmented reality t-shirt allows your tweets to have a little more impact in the real world. Printed on the front of the shirt is a special marker (almost like a bar code) that contains your Twitter user name. When an "appropriate sensing device" (phone, laptop) is pointed at it, your Twitter update will virtually appear.<br /><br />Oh the things you can do with 140 characters...<br /><br /><br />Source: <a href="http://www.psfk.com/2009/03/twitter-feed-augmented-reality-t-shirt.html">PSFK</a><br /><object width="400" height="302"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3364975&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=3364975&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="302"></embed></object><br /><a href="http://vimeo.com/3364975">PaperTweet3d: Augmented Reality T-shirts</a> from <a href="http://vimeo.com/user1348918">squidder</a> on <a href="http://vimeo.com/">Vimeo</a>.happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-61044390264245215302009-04-28T11:41:00.000-07:002009-04-28T11:49:16.720-07:00Honda Insight Lights Up The WebI am honestly a sucker for great site takeovers. Not the synced banner ads that Apple does all over the NYTimes (yes, I do think those are cool too), but the truly unique, innovative, how-did-they-do-that takeovers -- the ones that, in some ways, <a href="http://www.youtube.com/wariolandshakeit2008">Wario</a> himself started.<br /><br />Honda Insight is the latest brand to capture my attention with one of these. By partnering with Vimeo, they created a fully immersive video page takeover that dims the lights and shows you a pretty cool sunrise. And, it's all in sync with the music. <a href="http://vimeo.com/4281939">Check it out!</a><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFw-PjPVHe4cQ-XJ-UfhIQTVY5M1ih-jfqlc_jjXy27L9IsDw1jtV_bH_jb3zRlYrLpmVSQGor16wQw-SyT119IhWwydcbCMCV5LR-H9qm7qNgyDrHHxTdiZZcJrVFVk1w0jy4FEJ5jzo/s1600-h/Honda_Vimeo.jpg"><img style="cursor: pointer; width: 400px; height: 261px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFw-PjPVHe4cQ-XJ-UfhIQTVY5M1ih-jfqlc_jjXy27L9IsDw1jtV_bH_jb3zRlYrLpmVSQGor16wQw-SyT119IhWwydcbCMCV5LR-H9qm7qNgyDrHHxTdiZZcJrVFVk1w0jy4FEJ5jzo/s400/Honda_Vimeo.jpg" alt="" id="BLOGGER_PHOTO_ID_5329816065526566866" border="0" /></a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-83533325370585171982009-04-28T11:28:00.000-07:002009-04-28T11:40:56.139-07:00Mo' Money, Mo' Video AdvertisingIPG's media and audience research group, Magna, forecasts a 32% increase in online video ad spending this year. With more networks and cable TV stations pushing premium content online (as well as higher broadband penetration*), online video is becoming very appealing to advertisers. Spending money on user-generated content is often risky, but aligning brands with premium content from Hulu or Fancast can be a smart addition to any digital plan. <br /><br />Source: <a href="http://www.clickz.com/3633557">ClickZ</a><br /><br />*Reportedly, broadband now reaches over 75% of US households.happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-87550893279711922012009-03-23T14:24:00.000-07:002009-03-23T14:26:40.046-07:00weekly media watch - 03.23<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5Clindsayw%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="Edit-Time-Data" 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mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal"><strong><span style="font-size: 13.5pt; font-family: "Arial","sans-serif"; color: rgb(185, 151, 0);">1</span></strong><span style="color: rgb(185, 151, 0);"><o:p></o:p></span></p> <p class="MsoNormal"><strong><span style="font-size: 14pt; font-family: "Calibri","sans-serif";">Topps Baseball Cards Get a Little Cooler<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif";">What is it?<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal;">With today’s sophisticated video games, social networks and endless amounts of online content, baseball cards need to work hard to be “cool” again –especially with kids. Augmented reality technology may be a step in the right direction. This month, Topps introduced special 3D Live baseball cards that users can hold in front of webcams; then, almost magically, three-dimensional avatars of the players appear on the computer screen. By rotating the card in your hand, you can see the full perspective of the figure. <o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p> </o:p></span></strong></p><p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p>
<br /></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal;">According to the NYTimes, sports trading cards used to be a $1 billion business, but the market has shrunk to about $200 million in annual revenue. Total Immersion is a French company that approached Topps, still one of the dominant players in the trading card industry, with their augmented reality idea for the cards. Their technology has been used in theme parks, print ad integration as well as retail environments. (Source: <a href="http://www.nytimes.com/2009/03/09/technology/09topps.html">NYTimes</a>)<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p> </o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p> </o:p></span></strong></p><p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p>
<br /></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif";">Why is it interesting?<o:p></o:p></span></strong></p> <p class="MsoNormal">It’s difficult to pinpoint today’s baseball card equivalent: Total Xbox LIVE points? The number of friends you have on Facebook? Comments on your blog? Baseball card fans used to take years to build a worthy collection and the physical act of trading cards was a social experience between friends and other collectors. Today’s collectors, mostly boys, can easily find sports stats and facts online. By adding an interactive, engaging layer to the cards through augmented reality, the industry could successfully transition into today’s digital world. </p> <p class="MsoNormal"><o:p> </o:p></p><p class="MsoNormal"><o:p>
<br /></o:p></p> <p class="MsoNormal">Augmented reality is eye-catching and exciting for consumers, but we should think carefully about how it can drive results for our clients. Viral impressions shouldn’t be a problem (the technology is pretty buzz-worthy) but campaigns with goals beyond branding should link AR efforts to specific, measurable actions. </p> <p class="MsoNormal"><o:p> </o:p></p><p class="MsoNormal"><span style="font-size: 10pt;"><o:p> </o:p></span></p><p class="MsoNormal">
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<br /></o:p></span></p> <p class="MsoNormal"><span style="font-size: 10pt;"><o:p> </o:p></span></p> <p class="MsoNormal"><strong><span style="font-size: 13.5pt; font-family: "Arial","sans-serif"; color: rgb(185, 151, 0);">2</span></strong><span style="font-size: 12pt; color: rgb(185, 151, 0);"><o:p></o:p></span></p> <p class="MsoNormal"><strong><span style="font-size: 14pt; font-family: "Calibri","sans-serif";">Time Inc. Experiments with Customizable <i>mine</i> Magazine <o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif";">What is it?<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal;">Time Inc. is hoping to bring the customization of the Web into the print world. <i>mine</i> is a five-issue, ten-week, experimental magazine that allows readers to select Time Warner/American Express Co. magazines that Time editors will combine into a personalized magazine with 56 possible combinations. Fast Company describes it as an expanded RSS feed of sorts, with content available from places such as Food & Wine, Real Simple, Sports Illustrated and Travel + Leisure. The magazine will be free, with a 36-page print edition available to the first 31,000 respondents and an online version available to 200,000. <o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p> </o:p></span></strong></p><p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p>
<br /></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal;">All ads in the magazine will be for the Lexus 2010 RX SUV – but will be personalized messages for each subscriber, targeted to their interests. (Source: <a href="http://www.fastcompany.com/blog/ariel-schwartz/sustainability/time-incs-mine-magazine-paper-saving-printed-rss-feed">Fast Company</a>)<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p> </o:p></span></strong></p><p class="MsoNormal">
<br /><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p></o:p></span></strong></p><p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p>
<br /></o:p></span></strong></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif";">Why is it interesting?<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal;">Newspapers across the country are folding (most notably The Rocky Mountain News and The Seattle Post-Intelligencer), a true sign that readers’ habits are changing. CNN reports that at least 120 newspapers in the U.S. have shut down since January 2008. Magazines are struggling as well, with many titles such as Radar and Domino feeling the economic crunch and behavioral shifts. Consumers today are used to fully personalized content, delivered when and where they want it. The concept of personalized print is a great one, but the payoff in Time’s experimental magazine is probably not enough to get people to sign up. Depending on the messaging, the Lexus ads may also be unwelcomed by readers. <o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif";"><o:p> </o:p></span></strong></p><p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif";"><o:p>
<br /></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal;">I personally just signed up at the mine site, with the print version still available. After selecting five magazines (InStyle, Real Simple, Time, Food & Wine and Travel + Leisure), I then landed on a Thank You page with Lexus videos and a link to a widget. The widget is comprised of RSS feeds from the same magazine options, but it doesn’t have any multimedia content (or send to a friend functionality). Is the print edition even necessary, with the direct RSS feeds from these sources? Once the print version shows up in my mailbox, a review will follow soon after…</span></strong></p> <p class="MsoNormal"><o:p>
<br /></o:p></p>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-73781740711888744272009-02-26T14:19:00.000-08:002009-02-26T14:29:41.794-08:00Mobui launches group chat productMobui, a mobile application development agency, just launched a very cool product called Mobui Audience Chat. It enables TV viewers to interact with the show they're currently watching by posting opinions, comments or questions in chat rooms via mobile. This could provide opportunities for viewers to get behind-the-scenes info by posing questions to TV hosts or cast and crew. Wouldn't it be fun to have something like this for awards shows (Oscars, Grammys) and sports programming?<br /><br />The first station that's adopted the product VH1 and it works with shows such as "I Love Money 2." <a href="http://www.download.com/8301-2007_4-10172704-12.html">CNET's Download</a> blog also reports that it works with Top Chef, but I didn't hear anything about it!<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.mobui.com/Images/products_images.jpg"><img style="cursor: pointer; width: 300px; height: 480px;" src="http://www.mobui.com/Images/products_images.jpg" alt="" border="0" /></a><br />Source: <a href="http://www.fiercemobilecontent.com/story/mobui-debuts-made-tv-mobile-chat-app/2009-02-26">FierceMobileContent</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-598813742252544322009-02-26T10:51:00.001-08:002009-02-26T11:03:17.732-08:00Purple is supposed to lure me into gaming?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i.i.com.com/cnwk.1d/i/bto/20090224/purplepsp.jpg"><img style="cursor: pointer; width: 400px; height: 256px;" src="http://i.i.com.com/cnwk.1d/i/bto/20090224/purplepsp.jpg" alt="" border="0" /></a><br />While I am personally not a gamer (unless you count the annual Wii Sports fest with my family during Christmas), I am extremely interested in the gaming space and the latest technology. Portable gaming in particular is introducing new ways for brands to take their content and deliver it to consumers on-the-go.<br /><br />Sony's PlayStation blog announced on Tuesday that new PSP bundles will be coming this year, including a Hannah Montana PSP Entertainment Pack and a new lilac PSP. Lilac? Is this supposed to sell me on gaming? Make a pink one and then we'll talk. (Of course the "Assassins Creed" bundle comes with a <span style="font-style: italic;">black</span> console.)<br /><br />In all seriousness, I'm not entirely sure that pop star-themed games and candy-colored controllers will fesult in more female gamers, but it'll be interesting to see how they sell. The Hannah Montana bundle also comes with stickers, in case you need a few more teeny bopper touches.<br /><br />Source: <a href="http://news.cnet.com/8301-10797_3-10171155-235.html">CNET</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-33292994560990808852009-02-25T21:50:00.000-08:002009-02-25T21:51:44.011-08:00Counting Down......to the Top Chef finale! Starts in about 10 minutes. They are touting it as "interactive," but I think SMS polling will really be the extent of it.<br /><br />I'm rooting for Carla!happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-22390676691340604412009-02-25T15:23:00.000-08:002009-02-26T11:18:00.694-08:00Text me when my table's ready!FINALLY. I've been saying for quite some time now that the whole restaurant pager system is outdated and just plain silly. If we're all walking around with cell phones, why can't you just send me a text?<br /><br />ReadyPing is a new service for this age-old problem, allowing restaurants to notify their guests by text message when their table is ready. All that's required is an internet connection and a computer. ReadyPing charges a minimal flat monthly fee of $35.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://images.tmcnet.com/tmc/misc/article-images/Image/Pictures/Readyping.png"><img style="cursor: pointer; width: 374px; height: 131px;" src="http://images.tmcnet.com/tmc/misc/article-images/Image/Pictures/Readyping.png" alt="" border="0" /></a><br />Can't wait to see this in action!<br /><br />Source: <a href="http://springwise.com/telecom_mobile/readyping/">Springwise</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com2tag:blogger.com,1999:blog-2997289737152749555.post-65258386790351357712009-02-25T12:08:00.001-08:002009-02-26T11:18:18.612-08:00Marketers are trying to get me to eat more chipsI wouldn't say I have a sweet tooth. When I'm in the mood to snack, I'm ready for something salty...crunchy...and my weaknesses are Goldfish (Original, not Cheddar) and popcorn. Now, perhaps I'll have a reason to reach for a bag of chips also. Frito-Lay has recently researched women's feelings about snacking and guilt in an effort to produce new packaging, new flavors and even a new ad campaign.<br /><br />The study found that women are snacking more than men; however, 61% of them tend to reach for drinks, fruits and veggies. Only 14% go for salty foods. Neuromarketing was used in this study, and 100 women kept journals about their lives for two whole weeks. According to the logs, women felt often felt guilty about a variety of things -- ranging from snacking to not seeing their children enough. Frito-Lay hopes to use new packaging and messaging to avoid tripping a woman's guilt during snack time.<br /><br />I'm not entirely convinved that eating chips will ever feel 100% guilt-free. Even if I reach for a bag of Baked Lays during lunchtime, carrots or apple slices would clearly be the smarter option. But, what fun is snacking without just a little bit of guilt? :)<br /><br />Source: <a href="http://www.nytimes.com/2009/02/25/business/media/25adco.html?ref=media">NYTimes</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-57416829808125396122009-02-24T12:30:00.001-08:002009-02-24T12:34:37.324-08:00Nielsen Report: TV Viewing Hits All-Time HighNielsen reports that the average American now watches more than 151 hours of TV a month - or about five hours a day - marking an all-time high. That number is up 3.6% from the 145 hours watched during the same time period last year.<br /><br />Time-shifting is playing a huge role as well. About 29% of households have DVRs and the amount of time spent watching time-shifted TV is up 33% from last year.<br /><br />Mobile and Web TV are helping consumers take TV on the road, adding to the cumulative time spent. Mobile video alone has jumped 9% from the previous quarter, which should rise as phones continue to get more sophisticated. This should eventually open up new marketing opportunities, but brands may be hesitant to allocate too much money toward testing.<br /><br />Source: <a href="http:///">MediaBuyerPlanner</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-13244877889877809722009-02-24T12:21:00.000-08:002009-02-24T12:24:32.546-08:00weekly media watch - 02.23<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5Clindsayw%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5Clindsayw%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" 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10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p style="color: rgb(0, 0, 0);" class="MsoNormal"><strong><span style="font-size: 13.5pt; font-family: "Arial","sans-serif";"><span style="font-size:85%;"><span style="font-family: georgia;"><span style="font-weight: bold;">Here is my WMW for the week. As you can see, I did another write up of Coraline. Hope you enjoy!</span>
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mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> </p><p class="MsoNormal"><strong><span style="font-size: 13.5pt; font-family: "Arial","sans-serif"; color: rgb(185, 151, 0);">1</span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 14pt; font-family: "Calibri","sans-serif";">Coraline Finds 50 Lucky Bloggers<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif";">What is it?<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;">Last week, I had the pleasure of seeing Coraline in 3D. For those of you who think it’s a kids’ movie, I assure you there is enough to keep adults entertained. Some parts were downright creepy and the 3D effects really brought the movie to life. <o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p> </o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;">Oh yes—back to advertising. Coraline, created by Laika Studios, is touted as the first stop-motion animation feature to be shot entirely in 3-D. Naturally, lots of props remained after shooting was complete, and their Wieden+Kennedy marketing team decided to do something special with them. They compiled a list of their favorite blogs (among them: NotCot, Pink is the New Blog, boingboing) and asked each blogger if they wanted to receive a “free gift.” 50 unique, whimsical boxes filled with movie props and items were created and sent, and the chosen bloggers immediately rushed off to show of the contents of their boxes. Even the actual handwriting on the address labels reflected the film’s tone and themes. If you have a moment, check out the film’s <a href="http://www.coraline.com/">site</a> – it’s a visually stunning, immersive experience. (Sources: <a href="http://www.notcot.com/archives/2009/01/coraline_50_box.php">NOTCOT.com</a>, <a href="http://thefutureofads.com/2009/02/09/coraline-raises-the-bar-for-influencer-outreach/">Future of Ads</a>)<o:p></o:p></span></strong></p> <p></p><p class="MsoNormal">
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mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> </p><p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif";">Why is it interesting?<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;">We often chat about “influencing the influencers” and how we can get bloggers to talk about cool products in the digital space. Since Laika Studios is owned by Phil Knight (co-founder of Nike), he pushed W+K to come up with an innovative campaign (<a href="http://joshspear.com/item/the-nike-coraline-dunks/">check out the Nike Coraline Dunks!</a>). This brilliant idea for Coraline made use of some one-of-a-kind props and put them in the hands of people that have extensive networks of readers. The variety of blogs they came up with was impressive in itself – who knew there were so many knitting blogs?!</span></strong></p><p class="MsoNormal">
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normal;">It appears as though we all spoke too soon. AdAge confirmed that McDonald’s didn’t pay for the McFlurry product in the story line. “30 Rock” asked McDonald’s executives in advance if they could use a restaurant for filming purposes and write some products into the story. Since nothing portrayed the company in a bad light, McDonald’s didn’t push back or make any changes. The TV spot that ran during the show was “part of the traditional media buy” and no spots were moved around to be near that episode. (Source: <a href="http://adage.com/adages/post?article_id=134689">AdAge</a>)<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif";"><o:p> </o:p></span></strong></p> <p class="MsoNormal"><i><span style="font-size: 10pt;">Write-up from last week, in case you need background: </span></i><span style="font-size: 10pt;">There has been, well, a flurry of McFlurry activity online after last night’s 30 Rock episode aired. 2 characters on the show (Elisa and Jack) sat on the couch last night eating McFlurries – and after some discussion about how great the vanilla swirl, candy and cookies go perfectly together, Elisa exclaimed that it is “the world’s greatest dessert.” New York Magazine, Gawker and countless blogs have initiated virtual discussions around the product placement.
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<br /></span></p> <p class="MsoNormal"><span style="font-size: 10pt;"> <o:p></o:p></span></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif";">Why is it interesting?</span></strong><strong><span style="font-family: "Calibri","sans-serif";"><o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;">Paid or unpaid, last week’s episode sure got bloggers and media sites writing furiously about the issues surrounding product placement. Where should the line be drawn? Are audiences becoming too cynical to accept advertising like this? As I mentioned in last week’s write-up, ad avoidance behavior continues to grow. DVRs make it far too easy to find the content that we really want. I’m sure we are all curious to see how 30 Rock will handle any product placement opportunities in the future…<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p> </o:p></span></strong></p><span style="font-weight: bold;">
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mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> </p><p class="MsoNormal"><strong><span style="font-size: 13.5pt; font-family: "Arial","sans-serif"; color: rgb(185, 151, 0);">3</span></strong><span style="font-size: 12pt; color: rgb(185, 151, 0);"><o:p></o:p></span></p> <p class="MsoNormal"><strong><span style="font-size: 14pt; font-family: "Calibri","sans-serif";">How to be a Better TJMaxx Shopper<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif";">What is it?<o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;">Through my normal search and online shopping patterns, I recently stumbled upon TJMaxx’s online community. Called “What’s In,” it is intended to function as a social shopping utility with daily alerts and insider tips. Users can upload photos of Fashion Finds from their local stores and provide details about the department, price and brand. Votes and comments are also recorded, adding to the social functionality of the site. (Source: <a href="http://whatsin.tjmaxx.com/index.jspa">What’s In</a>)<o:p></o:p></span></strong></p> <p class="MsoNormal"><o:p> </o:p></p><p class="MsoNormal"><o:p>
<br /></o:p></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif";">Why is it interesting?</span></strong><strong><span style="font-family: "Calibri","sans-serif";"><o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;">From what I can recall, TJMaxx hasn’t done much to promote their What’s In site through their print or TV ads – a missed opportunity, since cross-promotion would be an easy way to drive more traffic. While the site could use some tweaking in certain areas (especially with their mapping and voting features), the concept is a great one for discount stores such as this. Allowing the users to hunt for bargains and share them instantly is more compelling than posting a weekly circular online. A mobile version may also work for their customers if they continue to see activity on the site. <o:p></o:p></span></strong></p> <strong><span style="font-size: 10pt; font-family: "Calibri","sans-serif"; font-weight: normal;"><o:p>
<br /></o:p></span></strong><p></p> <span style="font-size: 10pt; font-family: "Calibri","sans-serif";"><o:p></o:p></span><p></p> happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-1212886331023739162009-02-19T16:14:00.001-08:002009-02-26T11:18:48.834-08:00Marketing fun with CoralineOn Tuesday night, I had the pleasure of seeing Coraline in 3D. What started as a lighthearted, playful "kids" movie quickly turned into a creepy, intense adventure.<br /><br />The Coraline microsite itself incorporates the whimsy of the game into a digital environment. The marketing, however, didn't stop there. Laika Studios, the company behind the film, sent out handmade boxes full of goodies to blogs that they follow. 50 in all were sent to blogs like Pink Is The New Blog and NOTCOT. Very cool. I'm personally jealous because all of the boxes were absolutely amazing! They contain objects and themes from the movie itself, down to the actual handwriting on the address labels.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img.photobucket.com/albums/v293/happylilstar/boxtrop.jpg"><img style="cursor: pointer; width: 319px; height: 231px;" src="http://img.photobucket.com/albums/v293/happylilstar/boxtrop.jpg" alt="" border="0" /></a><br /><br />Not only are the boxes and their contents visually stunning, it was extremely clever of someone to come up with the idea to send them to bloggers. We always say it's time to "influence the influencers!"<br /><br />Pictured: The box sent to NOTCOT<br /><br />Source: <a href="http://www.notcot.com/archives/2009/01/coraline_50_box.php">NOTCOT</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-2370139281520875692009-02-19T16:07:00.001-08:002009-02-19T16:13:26.379-08:00weekly media watch - 02.13Below is the Weekly Media Watch email that I sent out on 02.13. A new one will be coming out tomorrow, but I thought this was worth posting. :)
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<w:lsdexception locked="false" priority="33" semihidden="false" unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; 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mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> </p><p class="MsoNormal"><strong><span style=";font-family:";font-size:10;" ><span style="font-weight: normal;font-size:85%;" ><span style="font-family: georgia;">Colgate has embraced everyone’s sugar cravings and is using them to their advantage. People aren’t going to stop eating sweets – even during Oral Health Month. Rather than hand out small product samples (like travel toothpaste, for example), ice cream and cotton candy were given out. Once consumers were done eating their treats, they discovered a toothbrush-shaped popsicle stick with the words “Don’t Forget” as well as a Colgate logo. </span></span><span style="font-family: georgia; font-weight: normal;font-size:85%;" > </span><span style="font-weight: normal;font-size:85%;" ><span style="font-family: georgia;">(Source: </span><a style="font-family: georgia;" href="http://creativity-online.com/work/view?seed=cbf43e00"><span style="">Creativity</span></a><span style="font-family: georgia;">)</span></span><o:p></o:p></span></strong></p>
<br /><span style="font-size:85%;"><strong><span style=""><o:p></o:p></span></strong></span><p></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style="">Why is it interesting?<o:p></o:p></span></strong></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style=""><span style="font-weight: normal;">Simultaneously clever, gimmicky and over-the-top, this attempt to get kids to brush will undoubtedly have viral traction online. </span><o:p></o:p><span style="font-weight: normal;">I’ve been unable to find out exactly where these goodies were distributed, but it sure is a fun way to get kids interested in dental hygiene. Or at least more chocolate. </span>
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<br /><span style="font-size:85%;"><strong><span style=""><o:p></o:p></span></strong></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p><p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><o:p></o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style="">2</span></strong></span><span style="font-size:85%;"><o:p></o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style="">McFlurry Madness – Is 30 Rock Going Too Far? <o:p></o:p></span></strong></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style="">What is it?<o:p></o:p></span></strong></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: normal;">There has been, well, a flurry of McFlurry activity online after last night’s 30 Rock episode aired. 2 characters on the show (Elisa and Jack) sat on the couch last night eating McFlurries – and after some discussion about how great the vanilla swirl, candy and cookies go perfectly together, Elisa exclaimed that it is “the world’s greatest dessert.” New York Magazine, Gawker and countless blogs have initiated virtual discussions around the product placement. </span>
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<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style="">Why is it interesting?<o:p></o:p></span></strong></span></p> <p class="MsoNormal" style="font-family:georgia;"><span style="font-size:85%;"><strong><span style=""><span style="font-weight: normal;">With increases in ad avoidance behavior, especially with DVRs, product placement is one way that marketers try to extend their brands out to consumers. I can’t tell you how many times I’ve cringed over those shameless “GE Monogram” appliance shots on Top Chef. Outside of reality TV, however, the game may be a bit different. Do consumers want to see products written into storylines and characters’ conversations?</span><span style="font-weight: normal;"> </span><span style="font-weight: normal;">Pricing can also be tricky, since there is no clear cut way to purchase these opportunities.
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<br /><span style="font-size:85%;"><strong><span style=""><span style="font-weight: normal;"></span><o:p></o:p></span></strong></span></p> <p class="MsoNormal" style="font-family:georgia;"><span style="font-size:85%;"><strong><span style=""><o:p> </o:p></span></strong></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style=""><span style="font-weight: normal;">Marketers may also find value in creating “companion TV spots,” operating almost like companion banner ads alongside other online content. These TV spots should relate to the product placement itself – McDonald’s could have done a spot featuring a McFlurry, rather than just upselling me on Quarter Pounders. This could be the difference between increasing general awareness and driving conversions (in this case, product sales). </span><o:p></o:p></span></strong></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style=""><o:p> </o:p></span></strong></span></p><span style="font-weight: bold;font-size:85%;" >
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<br /></span><p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><o:p></o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style="">3</span></strong></span><span style="font-size:85%;"><o:p></o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style="">Ooh! Denny’s Jumps on the D-OOH bandwagon<o:p></o:p></span></strong></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style="">What is it?<o:p></o:p></span></strong></span></p> <p class="MsoNormal" style="font-family:georgia;"><span style="font-size:85%;">Would you like some news with your Moons Over My Hammy? Denny’s is rolling out a digital out-of-home network across its locations through an agreement with IndoorDirect. It will debut in 300 Denny’s diners in the nation’s top markets, with expansion plans to cover all 1,500 restaurants. The screens will carry IndoorDirect’s theBite Network, a 60-minute lifestyle program covering news, entertainment, music and sports. One-third will be devoted to advertising. (Source: <a href="http://www.adweek.com/aw/content_display/news/agency/e3i73b3660e2c6025e66f541c79dc5f9cf2">AdWeek</a>)</span></p><p style="font-weight: bold;font-family:georgia;" class="MsoNormal">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-weight: bold;font-family:georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style="">Why is it interesting?<o:p></o:p></span></strong></span></p> <p style="font-weight: bold; font-family: georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style=""><span style="font-weight: normal;">With more screens popping up at gas stations, health clubs and coffee shops, digital signage is becoming an attractive advertising option for many brands. The QSR industry has reportedly found that the network helps improve sales and creates some revenue from the advertising. The IndoorDirect network will now have a national footprint of 1,000 locations and they also work with Arby’s, Del Taco and other QSR brands. </span><o:p></o:p></span></strong></span></p> <p style="font-weight: bold; font-family: georgia;" class="MsoNormal"><span style="font-size:85%;"><strong><span style=""><o:p> </o:p></span></strong></span></p> <p face="georgia" style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;"><strong><span style="">
<br /></span></strong></span></p><p face="georgia" style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;"><strong><span style=""><span style="font-weight: normal;">And even </span><i style="font-weight: normal;">more </i><span style="font-weight: normal;">interesting: Denny’s is providing opportunities for music artists to collaborate on items for their Rockstar Menu (apparently there’s a Katy Perry “Hot ‘n’ Cold” drink, named after her hit song). </span><o:p></o:p></span></strong></span></p> <p class="MsoNormal"><span style=";font-family:";font-size:10;" ><o:p>
<br /></o:p></span></p>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-76341753801449574292009-02-09T13:55:00.000-08:002009-02-09T14:12:54.833-08:00Taking Reading to the Next Level: Amazon Kindle 2Even non-readers may want to take a look at this.<br /><br />The new version of Amazon's popular book reader, the Kindle, has seven times the memory as the original. The Kindle 2 also boasts faster page-turns and a clearer black-and-white display. The new design has round keys and a joystick-like controller for easier navigation.<br /><br />When Oprah professed her love for the first version of the Kindle, it was an instant hit. People were excited to get their favorite books delivered to them instantly and electronically, even if they were traveling or commuting. Through Sprint's Whispernet technology, users can access more than 230,000 available books. Top U.S. newspapers like <span style="font-style: italic;">The New York Times</span> and <span style="font-style: italic;">Washington Post</span> are all auto-delivered wirelessly.<br /><br />Today's portable media makes it easier than ever for people of all ages to take content with them on the road. Now, there are even fewer excuses to pick up that book and turn a few pages.<br /><br />Source: <a href="http://bits.blogs.nytimes.com/2009/02/09/live-blogging-amazons-kindle-20-launch/">NYTimes</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-19569398144285402782008-10-29T10:24:00.000-07:002008-10-29T10:28:32.385-07:00iPhone Interactive Video Ads are HereRhythm New Media just announced a <a href="http://www.mobiadnews.com/?p=2933">new iPhone video ad unit</a>, which for the first time includes in-video interactivity. By using the unique touch capabilities of the phone, Rhythm can overlay TV style ads with touchable buttons that activate a call, SMS, maps, or another video. Lincoln and Pepsi have signed up as the first advertisers for this new unit.<br /><br />The first iPhone application to run these new ads is vSNAX Videos. They offer free, high quality videos from more than 25 premium media partners. Short pre and post-rolls (5 to 30 seconds) are dynamically inserted.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.mobiadnews.com/wp-content/uploads/2008/10/rhythm_pepsi.gif"><img style="cursor: pointer; width: 400px; height: 220px;" src="http://www.mobiadnews.com/wp-content/uploads/2008/10/rhythm_pepsi.gif" alt="" border="0" /></a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-41171689169862390482008-02-21T15:26:00.001-08:002008-02-21T15:26:42.907-08:00WFB (Working From Bus)While today's CrackBerry society is never too far from the Web, wouldn't it be nice to hop on a bus and have connectivity that you would expect at work or home?<br /><br />Starting Monday, Feb 25, San Francisco's 10-Townsend line is introducing a "Connected Bus" to its regular rotation. This green hybrid bus features Wi-Fi as well as touch screens that show where other Muni buses are on a map.<br /><br />The city is obviously concerned about graffiti and other vandalism on the bus, but it is a great test for Muni and the public. Can't wait for my field trip!<br /><br />Source: <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/02/21/BA0LV60MP.DTL">SFGate</a>happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-32567562573243854492008-02-01T19:31:00.000-08:002008-02-01T19:45:06.470-08:00Pizza My HeartWhen a pizza craving hits me, I rarely opt for the chain restaurant variety. I typically stroll up a few blocks to my favorite neighborhood joint or bust out the Pillsbury dough (yep, Pillsbury) and whip one up on my own.<br /><br />Domino's, however, is starting to tempt hungry people like me with its technology offerings. They are testing <a href="http://www.slashfood.com/2008/02/01/pizza-tracking-from-dominos/">pizza tracking</a> in 3,200 of its 8,000+ stores in the U.S. For safety reasons, customers won't be able to know exactly where the driver is, but the automated system can say whether or not the pie has left the store.<br /><br />Pizza service technology (for lack of a better term) has taken shape in recent months. <a href="http://www.papajohns.com">Papa John's</a> and <a href="http://www.pizzahut.com">Pizza Hut</a> have both introduced text-to-order and <a href="http://www.dominos.com">Dominos.com</a> allows customers to rank pizzas created by others. The last time I checked, there were 11,800+ "registered pizzas," ready for ordering. Social networking for pizza? I doubt that is the last new media pizza offering we'll see this year...happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0tag:blogger.com,1999:blog-2997289737152749555.post-24605627879986318632008-01-31T10:32:00.000-08:002008-01-31T10:45:04.665-08:00Everyone's a Foodie<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.seattlemet.com/covers/cover_0108.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px;" src="http://www.seattlemet.com/covers/cover_0108.jpg" alt="" border="0" /></a>Whether I'm in a hotel for business or pleasure, I find myself browsing through all of the provided reading materials (save the Bible tucked away in a drawer). Last night, I discovered a Seattle magazine with a picture of some amazing blueberry pancakes on the cover. "Breakfast for dinner would be great," I thought to myself, yet decided on some standard room service fare instead.<br /><br />Everyone, it seems, is a foodie these days. From culinary mini-classes at Williams-Sonoma to 30 Minute Meals recipe books, who doesn't think they can be the next Thomas Keller? <a href="http://www.gourmet.com/">Gourmet.com</a> just relaunched their site, which is a clean and easy-to-navigate version of it's predecessor. It's yet another resource for everyday people to find inspiration for their upcoming meals.<br /><br />Photography has played a big role in this shift. With <a href="http://www.flickr.com/">Flickr</a> tagging (my last "food" search yielded 2.477MM results) and sites like <a href="http://www.tastespotting.com/">Tastespotting</a> (which I have blogged about before!), culinary inspiration does not just come from the higher powers anymore. Every time I'm in the kitchen, I often have the need to grab my camera and snap a few macro shots myself.<br /><br />So, maybe the person that took the blueberry pancakes picture wasn't a self-proclaimed foodie. But his/her work was enough to get me thinking about possibilities in the kitchen...and what my next brunch should look like.happylilstarhttp://www.blogger.com/profile/05015582364412777309noreply@blogger.com0