media is good for you

Get Back to Work!

2009-05-07T11:17:00.001-07:00

A recent study from PopCap Games revealed that half of AT&T Wireless customers who play games on their mobile devices now play them at work -- especially when they need a short break or want to relieve stress.

The most popular games (which will probably not come as any surprise):

Tetris (20%)
Bejeweled (18%)
Solitaire (17%)

Popular genres:

Puzzle (66%)
Card/casino (51%)
Board games (15%)
Action/Adventure (11%)

"Relaxing game play" is the number one motivating factor, but respondents also cited "addictiveness" as another influencer.

Source: MarketingVox

Discovery and Hasbro Bring Toy-Driven TV to the Masses

2009-04-30T22:43:00.001-07:00

Hasbro and Discovery Communications are partnering to create a reformatted cable channel with programs based on popular toys such as My Little Pony and G.I. Joe. The 13-year old Discovery Kids Channel will be replaced by this venture, but it has yet to be named.

This is a huge opportunity for Hasbro to bring its classic toys to life in a new way, and it revives the Discovery Kids brand.

Source: NYTimes

It's an App, App World

2009-04-29T15:12:00.000-07:00

Greystripe, a rich media mobile advertising network, just published their quarterly Consumer Insights Report. It shows that users average 9.6 minutes of engagement per session on free iPhone applications -- not to shabby. Based on data generated via the 600 free, ad-supported iPhone apps in their network, consumers access apps 19.9 times over before discontinuing use. I'd say that's about how many times I used iFog and TipStar before they fell off the face of the (iPhone) earth.

Additional findings worth noting:

42% of the firm's free iPhone app users have an HHI of $78K+
15% earn $165K+ (extremely affluent)
91% are involved in their household purchasing decisions
65% of Greystripe's users said they would interact more with an ad if it were an interactive ad, as opposed to a static ad

Greystripe has made a name for themselves as the only mobile ad company that offers full-screen Flash ads on the iPhone. One of these formats is the Tailgate rich media ad format that the user interacts with before they access the actual game before they download. Basically, this is an advergame for the iPhone with the benefit of reaching a wide audience.

Source: FierceMobileContent

SuperSecret.com Tries to Get the Word Out

2009-04-29T13:38:00.000-07:00

SuperSecret.com is a new virtual world that allows users to "grow up" inside the world itself. It's catered specifically to the 9 - 13 year old group and uses a level system that allows players toage up from 10 to 18. Within the game, people use avatars to socialize, play mini-games and hang out with others.

When a "birthday" rolls around, users gain access to new features -- age 11 means they can own virtual pets; age 16 brings their first car; 18 allows them to vote. In-game currency called spenders is used to buy everything from clothes, hair styles, furniture and gifts.

Users are also connected with an in-game cell phone which shows the status and location of any of your online friends. Even if they are offline, you are able to leave them messages and send gifts (acting like a standard social network).

SuperSecret says that tweens were involved with the development of this virtual world, and parents also have an immense amount of control over chat filters, player blocking and the ability to moderate. With so many other major players in the space (NeoPets, ClubPenguin), it will be interesting to see if the "growing up" idea is enough to set SuperSecret apart.

Source: InsideSocialGames

Like Pop-Up Video, But For Twitter!

2009-04-28T11:52:00.000-07:00

Squidder's Twitter Feed augmented reality t-shirt allows your tweets to have a little more impact in the real world. Printed on the front of the shirt is a special marker (almost like a bar code) that contains your Twitter user name. When an "appropriate sensing device" (phone, laptop) is pointed at it, your Twitter update will virtually appear.

Oh the things you can do with 140 characters...

Source: PSFK

PaperTweet3d: Augmented Reality T-shirts from squidder on Vimeo.

Honda Insight Lights Up The Web

2009-04-28T11:41:00.000-07:00

I am honestly a sucker for great site takeovers. Not the synced banner ads that Apple does all over the NYTimes (yes, I do think those are cool too), but the truly unique, innovative, how-did-they-do-that takeovers -- the ones that, in some ways, Wario himself started.

Honda Insight is the latest brand to capture my attention with one of these. By partnering with Vimeo, they created a fully immersive video page takeover that dims the lights and shows you a pretty cool sunrise. And, it's all in sync with the music. Check it out!

Mo' Money, Mo' Video Advertising

2009-04-28T11:28:00.000-07:00

IPG's media and audience research group, Magna, forecasts a 32% increase in online video ad spending this year. With more networks and cable TV stations pushing premium content online (as well as higher broadband penetration*), online video is becoming very appealing to advertisers. Spending money on user-generated content is often risky, but aligning brands with premium content from Hulu or Fancast can be a smart addition to any digital plan.

Source: ClickZ

*Reportedly, broadband now reaches over 75% of US households.

weekly media watch - 03.23

2009-03-23T14:24:00.000-07:00

Topps Baseball Cards Get a Little Cooler

What is it?

With today’s sophisticated video games, social networks and endless amounts of online content, baseball cards need to work hard to be “cool” again –especially with kids. Augmented reality technology may be a step in the right direction. This month, Topps introduced special 3D Live baseball cards that users can hold in front of webcams; then, almost magically, three-dimensional avatars of the players appear on the computer screen. By rotating the card in your hand, you can see the full perspective of the figure.

According to the NYTimes, sports trading cards used to be a $1 billion business, but the market has shrunk to about $200 million in annual revenue. Total Immersion is a French company that approached Topps, still one of the dominant players in the trading card industry, with their augmented reality idea for the cards. Their technology has been used in theme parks, print ad integration as well as retail environments. (Source: NYTimes)

Why is it interesting?

It’s difficult to pinpoint today’s baseball card equivalent: Total Xbox LIVE points? The number of friends you have on Facebook? Comments on your blog? Baseball card fans used to take years to build a worthy collection and the physical act of trading cards was a social experience between friends and other collectors. Today’s collectors, mostly boys, can easily find sports stats and facts online. By adding an interactive, engaging layer to the cards through augmented reality, the industry could successfully transition into today’s digital world.

Augmented reality is eye-catching and exciting for consumers, but we should think carefully about how it can drive results for our clients. Viral impressions shouldn’t be a problem (the technology is pretty buzz-worthy) but campaigns with goals beyond branding should link AR efforts to specific, measurable actions.

Time Inc. Experiments with Customizable mine Magazine

What is it?

Time Inc. is hoping to bring the customization of the Web into the print world. mine is a five-issue, ten-week, experimental magazine that allows readers to select Time Warner/American Express Co. magazines that Time editors will combine into a personalized magazine with 56 possible combinations. Fast Company describes it as an expanded RSS feed of sorts, with content available from places such as Food & Wine, Real Simple, Sports Illustrated and Travel + Leisure. The magazine will be free, with a 36-page print edition available to the first 31,000 respondents and an online version available to 200,000.

All ads in the magazine will be for the Lexus 2010 RX SUV – but will be personalized messages for each subscriber, targeted to their interests. (Source: Fast Company)

Why is it interesting?

Newspapers across the country are folding (most notably The Rocky Mountain News and The Seattle Post-Intelligencer), a true sign that readers’ habits are changing. CNN reports that at least 120 newspapers in the U.S. have shut down since January 2008. Magazines are struggling as well, with many titles such as Radar and Domino feeling the economic crunch and behavioral shifts. Consumers today are used to fully personalized content, delivered when and where they want it. The concept of personalized print is a great one, but the payoff in Time’s experimental magazine is probably not enough to get people to sign up. Depending on the messaging, the Lexus ads may also be unwelcomed by readers.

I personally just signed up at the mine site, with the print version still available. After selecting five magazines (InStyle, Real Simple, Time, Food & Wine and Travel + Leisure), I then landed on a Thank You page with Lexus videos and a link to a widget. The widget is comprised of RSS feeds from the same magazine options, but it doesn’t have any multimedia content (or send to a friend functionality). Is the print edition even necessary, with the direct RSS feeds from these sources? Once the print version shows up in my mailbox, a review will follow soon after…

Mobui launches group chat product

2009-02-26T14:19:00.000-08:00

Mobui, a mobile application development agency, just launched a very cool product called Mobui Audience Chat. It enables TV viewers to interact with the show they're currently watching by posting opinions, comments or questions in chat rooms via mobile. This could provide opportunities for viewers to get behind-the-scenes info by posing questions to TV hosts or cast and crew. Wouldn't it be fun to have something like this for awards shows (Oscars, Grammys) and sports programming?

The first station that's adopted the product VH1 and it works with shows such as "I Love Money 2." CNET's Download blog also reports that it works with Top Chef, but I didn't hear anything about it!

Source: FierceMobileContent

Purple is supposed to lure me into gaming?

2009-02-26T10:51:00.001-08:00

While I am personally not a gamer (unless you count the annual Wii Sports fest with my family during Christmas), I am extremely interested in the gaming space and the latest technology. Portable gaming in particular is introducing new ways for brands to take their content and deliver it to consumers on-the-go.

Sony's PlayStation blog announced on Tuesday that new PSP bundles will be coming this year, including a Hannah Montana PSP Entertainment Pack and a new lilac PSP. Lilac? Is this supposed to sell me on gaming? Make a pink one and then we'll talk. (Of course the "Assassins Creed" bundle comes with a black console.)

In all seriousness, I'm not entirely sure that pop star-themed games and candy-colored controllers will fesult in more female gamers, but it'll be interesting to see how they sell. The Hannah Montana bundle also comes with stickers, in case you need a few more teeny bopper touches.

Source: CNET

Counting Down...

2009-02-25T21:50:00.000-08:00

...to the Top Chef finale! Starts in about 10 minutes. They are touting it as "interactive," but I think SMS polling will really be the extent of it.

I'm rooting for Carla!

Text me when my table's ready!

2009-02-25T15:23:00.000-08:00

FINALLY. I've been saying for quite some time now that the whole restaurant pager system is outdated and just plain silly. If we're all walking around with cell phones, why can't you just send me a text?

ReadyPing is a new service for this age-old problem, allowing restaurants to notify their guests by text message when their table is ready. All that's required is an internet connection and a computer. ReadyPing charges a minimal flat monthly fee of $35.

Can't wait to see this in action!

Source: Springwise

Marketers are trying to get me to eat more chips

2009-02-25T12:08:00.001-08:00

I wouldn't say I have a sweet tooth. When I'm in the mood to snack, I'm ready for something salty...crunchy...and my weaknesses are Goldfish (Original, not Cheddar) and popcorn. Now, perhaps I'll have a reason to reach for a bag of chips also. Frito-Lay has recently researched women's feelings about snacking and guilt in an effort to produce new packaging, new flavors and even a new ad campaign.

The study found that women are snacking more than men; however, 61% of them tend to reach for drinks, fruits and veggies. Only 14% go for salty foods. Neuromarketing was used in this study, and 100 women kept journals about their lives for two whole weeks. According to the logs, women felt often felt guilty about a variety of things -- ranging from snacking to not seeing their children enough. Frito-Lay hopes to use new packaging and messaging to avoid tripping a woman's guilt during snack time.

I'm not entirely convinved that eating chips will ever feel 100% guilt-free. Even if I reach for a bag of Baked Lays during lunchtime, carrots or apple slices would clearly be the smarter option. But, what fun is snacking without just a little bit of guilt? :)

Source: NYTimes

Nielsen Report: TV Viewing Hits All-Time High

2009-02-24T12:30:00.001-08:00

Nielsen reports that the average American now watches more than 151 hours of TV a month - or about five hours a day - marking an all-time high. That number is up 3.6% from the 145 hours watched during the same time period last year.

Time-shifting is playing a huge role as well. About 29% of households have DVRs and the amount of time spent watching time-shifted TV is up 33% from last year.

Mobile and Web TV are helping consumers take TV on the road, adding to the cumulative time spent. Mobile video alone has jumped 9% from the previous quarter, which should rise as phones continue to get more sophisticated. This should eventually open up new marketing opportunities, but brands may be hesitant to allocate too much money toward testing.

Source: MediaBuyerPlanner

weekly media watch - 02.23

2009-02-24T12:21:00.000-08:00

Here is my WMW for the week. As you can see, I did another write up of Coraline. Hope you enjoy!

Coraline Finds 50 Lucky Bloggers

What is it?

Last week, I had the pleasure of seeing Coraline in 3D. For those of you who think it’s a kids’ movie, I assure you there is enough to keep adults entertained. Some parts were downright creepy and the 3D effects really brought the movie to life.

Oh yes—back to advertising. Coraline, created by Laika Studios, is touted as the first stop-motion animation feature to be shot entirely in 3-D. Naturally, lots of props remained after shooting was complete, and their Wieden+Kennedy marketing team decided to do something special with them. They compiled a list of their favorite blogs (among them: NotCot, Pink is the New Blog, boingboing) and asked each blogger if they wanted to receive a “free gift.” 50 unique, whimsical boxes filled with movie props and items were created and sent, and the chosen bloggers immediately rushed off to show of the contents of their boxes. Even the actual handwriting on the address labels reflected the film’s tone and themes. If you have a moment, check out the film’s site – it’s a visually stunning, immersive experience. (Sources: NOTCOT.com, Future of Ads)

Why is it interesting?

We often chat about “influencing the influencers” and how we can get bloggers to talk about cool products in the digital space. Since Laika Studios is owned by Phil Knight (co-founder of Nike), he pushed W+K to come up with an innovative campaign (check out the Nike Coraline Dunks!). This brilliant idea for Coraline made use of some one-of-a-kind props and put them in the hands of people that have extensive networks of readers. The variety of blogs they came up with was impressive in itself – who knew there were so many knitting blogs?!

AdAge Confirms: Unpaid McFlurries

What is it?

It appears as though we all spoke too soon. AdAge confirmed that McDonald’s didn’t pay for the McFlurry product in the story line. “30 Rock” asked McDonald’s executives in advance if they could use a restaurant for filming purposes and write some products into the story. Since nothing portrayed the company in a bad light, McDonald’s didn’t push back or make any changes. The TV spot that ran during the show was “part of the traditional media buy” and no spots were moved around to be near that episode. (Source: AdAge)

Write-up from last week, in case you need background: There has been, well, a flurry of McFlurry activity online after last night’s 30 Rock episode aired. 2 characters on the show (Elisa and Jack) sat on the couch last night eating McFlurries – and after some discussion about how great the vanilla swirl, candy and cookies go perfectly together, Elisa exclaimed that it is “the world’s greatest dessert.” New York Magazine, Gawker and countless blogs have initiated virtual discussions around the product placement.

Why is it interesting?

Paid or unpaid, last week’s episode sure got bloggers and media sites writing furiously about the issues surrounding product placement. Where should the line be drawn? Are audiences becoming too cynical to accept advertising like this? As I mentioned in last week’s write-up, ad avoidance behavior continues to grow. DVRs make it far too easy to find the content that we really want. I’m sure we are all curious to see how 30 Rock will handle any product placement opportunities in the future…

How to be a Better TJMaxx Shopper

What is it?

Through my normal search and online shopping patterns, I recently stumbled upon TJMaxx’s online community. Called “What’s In,” it is intended to function as a social shopping utility with daily alerts and insider tips. Users can upload photos of Fashion Finds from their local stores and provide details about the department, price and brand. Votes and comments are also recorded, adding to the social functionality of the site. (Source: What’s In)

Why is it interesting?

From what I can recall, TJMaxx hasn’t done much to promote their What’s In site through their print or TV ads – a missed opportunity, since cross-promotion would be an easy way to drive more traffic. While the site could use some tweaking in certain areas (especially with their mapping and voting features), the concept is a great one for discount stores such as this. Allowing the users to hunt for bargains and share them instantly is more compelling than posting a weekly circular online. A mobile version may also work for their customers if they continue to see activity on the site.

Marketing fun with Coraline

2009-02-19T16:14:00.001-08:00

On Tuesday night, I had the pleasure of seeing Coraline in 3D. What started as a lighthearted, playful "kids" movie quickly turned into a creepy, intense adventure.

The Coraline microsite itself incorporates the whimsy of the game into a digital environment. The marketing, however, didn't stop there. Laika Studios, the company behind the film, sent out handmade boxes full of goodies to blogs that they follow. 50 in all were sent to blogs like Pink Is The New Blog and NOTCOT. Very cool. I'm personally jealous because all of the boxes were absolutely amazing! They contain objects and themes from the movie itself, down to the actual handwriting on the address labels.

Not only are the boxes and their contents visually stunning, it was extremely clever of someone to come up with the idea to send them to bloggers. We always say it's time to "influence the influencers!"

Pictured: The box sent to NOTCOT

Source: NOTCOT

weekly media watch - 02.13

2009-02-19T16:07:00.001-08:00

Below is the Weekly Media Watch email that I sent out on 02.13. A new one will be coming out tomorrow, but I thought this was worth posting. :)

For Your Cavity-Free Sweet Tooth – Colgate ToothBrush Popsicle Sticks

What is it?

Colgate has embraced everyone’s sugar cravings and is using them to their advantage. People aren’t going to stop eating sweets – even during Oral Health Month. Rather than hand out small product samples (like travel toothpaste, for example), ice cream and cotton candy were given out. Once consumers were done eating their treats, they discovered a toothbrush-shaped popsicle stick with the words “Don’t Forget” as well as a Colgate logo. (Source: Creativity)

Why is it interesting?

Simultaneously clever, gimmicky and over-the-top, this attempt to get kids to brush will undoubtedly have viral traction online. I’ve been unable to find out exactly where these goodies were distributed, but it sure is a fun way to get kids interested in dental hygiene. Or at least more chocolate.

McFlurry Madness – Is 30 Rock Going Too Far?

What is it?

There has been, well, a flurry of McFlurry activity online after last night’s 30 Rock episode aired. 2 characters on the show (Elisa and Jack) sat on the couch last night eating McFlurries – and after some discussion about how great the vanilla swirl, candy and cookies go perfectly together, Elisa exclaimed that it is “the world’s greatest dessert.” New York Magazine, Gawker and countless blogs have initiated virtual discussions around the product placement.

Why is it interesting?

With increases in ad avoidance behavior, especially with DVRs, product placement is one way that marketers try to extend their brands out to consumers. I can’t tell you how many times I’ve cringed over those shameless “GE Monogram” appliance shots on Top Chef. Outside of reality TV, however, the game may be a bit different. Do consumers want to see products written into storylines and characters’ conversations? Pricing can also be tricky, since there is no clear cut way to purchase these opportunities.

Marketers may also find value in creating “companion TV spots,” operating almost like companion banner ads alongside other online content. These TV spots should relate to the product placement itself – McDonald’s could have done a spot featuring a McFlurry, rather than just upselling me on Quarter Pounders. This could be the difference between increasing general awareness and driving conversions (in this case, product sales).

Ooh! Denny’s Jumps on the D-OOH bandwagon

What is it?

Would you like some news with your Moons Over My Hammy? Denny’s is rolling out a digital out-of-home network across its locations through an agreement with IndoorDirect. It will debut in 300 Denny’s diners in the nation’s top markets, with expansion plans to cover all 1,500 restaurants. The screens will carry IndoorDirect’s theBite Network, a 60-minute lifestyle program covering news, entertainment, music and sports. One-third will be devoted to advertising. (Source: AdWeek)

Why is it interesting?

With more screens popping up at gas stations, health clubs and coffee shops, digital signage is becoming an attractive advertising option for many brands. The QSR industry has reportedly found that the network helps improve sales and creates some revenue from the advertising. The IndoorDirect network will now have a national footprint of 1,000 locations and they also work with Arby’s, Del Taco and other QSR brands.

And even more interesting: Denny’s is providing opportunities for music artists to collaborate on items for their Rockstar Menu (apparently there’s a Katy Perry “Hot ‘n’ Cold” drink, named after her hit song).

Taking Reading to the Next Level: Amazon Kindle 2

2009-02-09T13:55:00.000-08:00

Even non-readers may want to take a look at this.

The new version of Amazon's popular book reader, the Kindle, has seven times the memory as the original. The Kindle 2 also boasts faster page-turns and a clearer black-and-white display. The new design has round keys and a joystick-like controller for easier navigation.

When Oprah professed her love for the first version of the Kindle, it was an instant hit. People were excited to get their favorite books delivered to them instantly and electronically, even if they were traveling or commuting. Through Sprint's Whispernet technology, users can access more than 230,000 available books. Top U.S. newspapers like The New York Times and Washington Post are all auto-delivered wirelessly.

Today's portable media makes it easier than ever for people of all ages to take content with them on the road. Now, there are even fewer excuses to pick up that book and turn a few pages.

Source: NYTimes

iPhone Interactive Video Ads are Here

2008-10-29T10:24:00.000-07:00

Rhythm New Media just announced a new iPhone video ad unit, which for the first time includes in-video interactivity. By using the unique touch capabilities of the phone, Rhythm can overlay TV style ads with touchable buttons that activate a call, SMS, maps, or another video. Lincoln and Pepsi have signed up as the first advertisers for this new unit.

The first iPhone application to run these new ads is vSNAX Videos. They offer free, high quality videos from more than 25 premium media partners. Short pre and post-rolls (5 to 30 seconds) are dynamically inserted.

WFB (Working From Bus)

2008-02-21T15:26:00.001-08:00

While today's CrackBerry society is never too far from the Web, wouldn't it be nice to hop on a bus and have connectivity that you would expect at work or home?

Starting Monday, Feb 25, San Francisco's 10-Townsend line is introducing a "Connected Bus" to its regular rotation. This green hybrid bus features Wi-Fi as well as touch screens that show where other Muni buses are on a map.

The city is obviously concerned about graffiti and other vandalism on the bus, but it is a great test for Muni and the public. Can't wait for my field trip!

Source: SFGate

Pizza My Heart

2008-02-01T19:31:00.000-08:00

When a pizza craving hits me, I rarely opt for the chain restaurant variety. I typically stroll up a few blocks to my favorite neighborhood joint or bust out the Pillsbury dough (yep, Pillsbury) and whip one up on my own.

Domino's, however, is starting to tempt hungry people like me with its technology offerings. They are testing pizza tracking in 3,200 of its 8,000+ stores in the U.S. For safety reasons, customers won't be able to know exactly where the driver is, but the automated system can say whether or not the pie has left the store.

Pizza service technology (for lack of a better term) has taken shape in recent months. Papa John's and Pizza Hut have both introduced text-to-order and Dominos.com allows customers to rank pizzas created by others. The last time I checked, there were 11,800+ "registered pizzas," ready for ordering. Social networking for pizza? I doubt that is the last new media pizza offering we'll see this year...

Everyone's a Foodie

2008-01-31T10:32:00.000-08:00

Whether I'm in a hotel for business or pleasure, I find myself browsing through all of the provided reading materials (save the Bible tucked away in a drawer). Last night, I discovered a Seattle magazine with a picture of some amazing blueberry pancakes on the cover. "Breakfast for dinner would be great," I thought to myself, yet decided on some standard room service fare instead.

Everyone, it seems, is a foodie these days. From culinary mini-classes at Williams-Sonoma to 30 Minute Meals recipe books, who doesn't think they can be the next Thomas Keller? Gourmet.com just relaunched their site, which is a clean and easy-to-navigate version of it's predecessor. It's yet another resource for everyday people to find inspiration for their upcoming meals.

Photography has played a big role in this shift. With Flickr tagging (my last "food" search yielded 2.477MM results) and sites like Tastespotting (which I have blogged about before!), culinary inspiration does not just come from the higher powers anymore. Every time I'm in the kitchen, I often have the need to grab my camera and snap a few macro shots myself.

So, maybe the person that took the blueberry pancakes picture wasn't a self-proclaimed foodie. But his/her work was enough to get me thinking about possibilities in the kitchen...and what my next brunch should look like.

Is that a pita in your pocket, or...

2008-01-30T12:35:00.000-08:00

I typically think of my best business ideas while I'm out running. I've considered everything from fashion consultant companies to snack food stands to boutiques but I still haven't come up with something as brilliant as the Pita Pocket Bag.

So a few people may laugh when I pull it out at Nordstrom or J.Crew, but how much more fun would that be than your standard Coach wallet? While the burger phone from Juno is #1 on my food-items-turned-accessories list, the Pita Pocket Bag is a close second.

Material Girl

2008-01-29T10:13:00.000-08:00

Ah, Tuesday. The day that DailyCandy Deals are delivered to my inbox and I am suddenly inspired to do some online shopping. There is nothing like the thrill of finding a good deal, especially when it's on something you've been coveting for a while. I've had my eye on a pair of brown boots recently, ever since I saw them on a very stylish girl near Union Square.

After a few rounds of Googling (since I am a hardcore comparison shopper and I like to see lots of images before I purchase something), I stumbled upon Polyvore.com. It's like collages + shopping + your own closet, all rolled into one. You are able to add items to a "set" and then save it for other users to view. This gives everyone the freedom to create outfits from items all over the web, which obviously isn't possible when you are cruising around on specific e-tailer sites. How else could you virtually combine a shirt from J.Crew with a dress from Nordstrom?

Even cooler still, is the fact that you can embed Polyvore.com code onto your own social networking page. All of your friends will be able to see your favorite outfits and maybe tell you if the date outfit you like maybe isn't a good idea after all.

Elf Yourself. Your friends. Your sister. Your co-worker...

2007-12-20T11:24:00.000-08:00

Flashback to 2006.

While I am sitting at my desk at work minding my own business, a curious link gets emailed to me. Something about elves, it reads. Of course I click on it, only to find myself laughing hysterically at a small dancing elf with my coworker's face affixed to its body. The elf moves awkwardly across the screen, flashing a few hints of spirit fingers now and then.

Marketing gurus hailed this amazing ElfYourself.com concept as one of the most successful viral campaigns to date. With 11 million elves created in just 5 weeks, who could argue?

Ah, and now we head back to 2007.

Based on the success last year, the elves are back. After a launch in mid-November, the site has already had more than 41 million elves created, crushing all industry expectations. It equates to 35 elves made every second.

Interestingly enough, not many people can name the brand responsible for this stroke of genius. OfficeMax (yes, that's who it is) has a logo placed on the page but doesn't incorporate any other branding into the site. While much of the success can be attributed to the fact that it isn't covered in advertising, brand recall should still be a consideration.

For those of us who aren't big fans of little people in tights, there is also ScroogeYourself.com.

Tag, You're It

2007-12-07T13:12:00.000-08:00

Thanks to my new Canon SD850 I have been able to get back on the photo-taking bandwagon. I am also a total Flickr junkie and can get lost in the "interestingness" pretty quickly. My one issue is that I am extremely lazy with tagging, and admittedly very uncreative. For example, my recent zoo trip resulted in the following tags:

zoo
animals
San Francisco
nature

Hm. I'm not sure people are going to be coming in droves to view my pictures, but "zoo" is listed as one of the top all-time tags on Flickr. (As a side note, "macromondays" is another Hot Tag that I found on Flickr. I will definitely be checking those out.)

While Flickr continues to build its database of tags and categories, other sites have been following suit and trying to get their users to label their information. ThisNext, a social shopping site that I have mentioned in a previous post, has launched a tagging initiathat encourages users to label items with "lux".

I think is a great promotion that will increase membership on ThisNext.com, and also build community around products that are truly "lux". It would be great to see eLuxury (and other brands) start to view tagging as a marketing tool. By leveraging tagging, a tool that people on the site will use anyway, eLuxury could also further associate their brand with the luxury goods that they offer (a true differentiating factor when compared to other e-commerce sites).

Those Are as Good as Money, Sir...

2007-11-08T16:30:00.000-08:00

Ah, the ol' beer I.O.U. "C'mon, help me do ________" and I will buy you a few beers. Unfortunately there hasn't been a way to keep anyone accountable...until now.

Foamee is a free service that allows users to keep track of who they owe beers to (and vice versa). It is based around Twitter so each person must already have a Twitter account. I can already see a trend of other Twitter "applications" whereby more and more people will start following random companies and personalities. There is a woman who is trying to lose 10 pounds and she is seeking support from the Twitter community. With 201 followers so far, it's not a huge number, but it is interesting to see how people are responding to someone that they don't know much about (just 140 character snippets every now and then).

Directionally Challenged

2007-10-25T14:30:00.000-07:00

Oh the image of the classic family road trip. Five people piled in a van, bursting at the seams with mismatched luggage. The resident navigator is riding shotgun, head tilted, trying to make sense of a map that had been stuck in the glove compartment since the beginning of time.

Nowadays, consumers are creating their own maps and experiences. Imagine a time before MapQuest and Google Maps! No longer does the navigator struggle with locating highways on a complicated map- they are able to read turn-by-turn directions and even find businesses along the route.

Companies are even starting to think about providing mobile guides for certain cities. While maps are often left in the car or lost, mobile phones are an extension of today's consumer. Do Me ... London, a provider of mobile entertainment guides, recently launched information for London. Users can request a tour via SMS and then a link is provided so free information can be obtained. Including:

Index of 80 attractions
Free audio guides
Finding tips about the city

While the site is not flashy or fancy, the concept is quite advanced (not to mention it will begin to open up opportunities for advertisers). The social aspect will continue to evolve as well. On the Do Me ... London site, there is an area where consumers snapped photos of themselves using the product. I could eventually see users submitting reviews of landmarks and providing travel tips.

Will the family road trips of 2010 have everyone Twittering and Whrrling and Yelping and Google SMSing from their 6th gen iPhones?

whrrl-y gig

2007-10-24T10:57:00.000-07:00

I’m sure many of us use Twitter and Yelp and wish there was a combination of the two. I, for example, often find myself somewhere trying to send an SMS to Twitter about a certain restaurant/landmark/etc. because I can’t write Yelp reviews while I’m on the go.

Whrrl, a new service, hopes to aggregate our fragmented social activity by providing a way to track/map/post/edit things with their spiffy technology. Their site is a combination of a map (that visually shows reviewed or “touched” places) and content (where you can write your own reviews, schedule a “meet up” with a friend, etc.). What’s even cooler is that users also have the ability to do almost all of the same things directly from their mobile devices. So if you’re eating at a new restaurant and can’t wait to tell the world about the great chocolate lava cake you’re eating, you can send a quick review (and pictures!) to a short code. These items will be posted to your feed and to relevant locations on the map.

Clients with brick & mortar stores could potentially offer coupons to drive in-store traffic. Since Whrrl is a brand new site, the opportunities are endless…

Additional links:

http://www.whrrl.com/faq.html

http://mashable.com/2007/10/23/whrrl/

Gu/Sport Beans/Luna Bars/Shot Bloks Are All Good For You

2007-10-19T15:22:00.001-07:00

Since I signed up for the Nike Half Marathon on March 1, it has been marked on my Google Calendar. All caps. I remember entering it in there and thinking it was eons away. I had all the time in the world to build endurance, find the right socks that wouldn't give me blisters, determine my Powersong and break in my new shoes.

And finally, the big day is almost here! This coming Sunday at 7 am I'll be heading out from Union Square and running my first race ever. My life has recently been a frenzy of reading Runner's World, going to the chiropractor, taking pilates classes (my core has to hold me up during those uphill climbs!) and eating ungodly amounts of carbs. If it's one thing running has given me, it's the ability to eat as many bagels as I want without feeling bad about myself.

Nike+ has been a big help in motivating me to run faster and run better. I'll definitely have my iPod with me on Sunday, even if I don't have my headphones on the entire time.

Maybe after this race is done I'll have more time to blog!

Check out all the race info and mayhem on the site: nikemarathon.com

Who Are You Calling Crazy?

2007-10-17T14:33:00.000-07:00

It's never fun to be the person to order lunch for a huge group. Everyone has their little preferences, and even when it's all down on paper, it's hard to catch all of them. Hold the mayo. Extra dressing. No dressing. Chicken instead of shrimp. Side of vegetables.

Crazymenu.com is here to save the day! With their innovative tools and applications, they are trying to make lunch-ordering drama a thing of the past. The Group Order tool allows users to enter their customizable orders and then compiles them to be faxed, emailed or phoned directly to the restaurant. Another cool feature is Pick-A-Place, which is what you can use to send restaurant suggestions to a group of friends and then everyone can vote from their own computers. All available restaurants can be located by address/zip code.

No longer will you reach for a take out menu when you're out at your favorite place. It's refreshing to see that even the restaurant industry is developing solutions for today's sophisticated Web user.

There's a Party in My Tummy

2007-10-16T11:03:00.000-07:00

I tend to get insatiable cravings for Japanese food on a weekly basis. And while I love dragon rolls and and yellowtail and rainbow rolls, nothing makes me happier than a bento box full of other goodies. Chicken teriyaki and tempura are my favorites and seeing both of them presented on a giant lacquered tray is quite awesome.

Some very creative (and digital!) people have combined their own love for bento boxes with the blogosphere. While food blogs are still good sources of recipes and cooking tips, I have been keeping up with bento blogs too. They are colorful, fun and inspiring...plus they make me think about the lunches I used to take to school when I was little. Trust me; nothing in my Cabbage Patch Kids lunch box looked nearly this cool.

Buon appetito!

Bento Yum
Lunch in a Box
Kitchen Cow
Adventures in Bentomaking
Flickr member Sakurako Kitsa (amazing bentos)

School's Out

2007-10-03T14:25:00.000-07:00

Attending college in San Diego meant ditching lectures in favor of laying out on a beach, with palm trees swaying overhead. Rainy days halted everything; students stayed at home, crippled by the fear of getting wet. When your footwear options range from light brown flip flops to dark brown flip flops, this inability to function in inclement weather is justified.

Ah, if only my undergraduate career had coincided with the explosion of user-generated video and social networking! I would have been able to bask in the sun and plop down on my couch later in the day with a lecture video from Art History class. In the case of the current students at UC Berkeley, they will soon be able to access full course lectures through YouTube. The university has over 300 hours of recorded courses that be found on their branded channel, featuring subjects such as chemistry, biology and physics. They are even offering a course on search-engine technology.

Will lecture halls across the country soon become even emptier? With the lure of beaches (in some cases!) and the ability to watch videos at one's leisure, students may not have to show up in-person for most of the school year.

Hint of Mint

2007-09-26T09:49:00.000-07:00

I like to shop. A lot. And not only do I enjoy retail therapy, but also: going to the movies, eating out (while cooking is enjoyable, there's nothing like trying a new restaurant, hence my Yelp addiction) and exploring the city's endless festivals and museums. Combine all these activities together and you have the potential for a budget disaster. Living in San Francisco is not cheap by any means, and sometimes you have to sit down with a calculator and make sure the sorbet/wine bar/fancy jeans/running gear purchases aren't going to suck up the rent funds for the month.

Luckily the internet gods have been looking down on us financial nitwits and have come up with a solution for money management. Mint.com is a free web-based application to help manage personal finances (and it just recently came out of beta).

What's great is that you can manage all of your accounts from one central site. The main page can be linked to all of your accounts (credit cards, checking and savings accounts) and Mint.com will automatically categorize your purchases.

Not like I needed a pie chart to tell me that I spend more on necklaces and scarves than I do on groceries...

An Apple a Day...

2007-09-12T09:59:00.000-07:00

I've recently picked up a semi-lame habit. When I order something at a restaurant that is accompanied by french fries, I've been substituting them for a side salad instead. While I'm the self-proclaimed queen of fried food, I've tried to steer clear of anything that will give me a serious case of eaters remorse the next day.

But let's be honest here- when I do choose to eat fries, I will go all out. Sweet potato fries and garlic fries in particular. Imagine my dismay when I saw that Burger King (oops, "BK") is going to be selling apple fries: raw apples cut to look like french fries. Are we so desperate to get kids to eat fruit that they must now look like something deep fried? And if parents are hoping to introduce fruits and vegetables into their family's diets, I'm guessing they should be turning away from fast food restaurants in the first place (unless you are in a dire road trip situation, of course!).

I hope that my zucchini isn't going to start masquerading as cheeseburgers.

Media Overload

2007-09-06T14:18:00.000-07:00

I left my cell phone at home today. In the typical morning frenzy of grabbing my pilates mat, gym bag, purse, banana and other assorted snacks, I left my BlackBerry buddy behind. Once I got past the initial feeling of shock and social inadequacy (not to mention I had no idea what time it was), it was a little refreshing to know that I couldn't be contacted while I was commuting through the city.

Let's face it, sometimes we are overloaded with media. I wake up in the morning to the tune of my cell phone alarm and clock radio, then automatically turn on Today. On my way to work on the bus, I pass countless billboards as I read my EW and listen to my iPod. Upon sitting at my desk, I immediately open my iGoogle page, check my Bloglines feeds and read DailyCandy. I check my Facebook page and spend an entire day with Outlook. At night, I cook dinner (usually a recipe that I found online and saved to my del.icio.us page for future reference), watch Food Network and send countless text messages.

I haven't blogged much recently because this amazing amount of media consumption has been somewhat overwhelming. My daily inspiration hasn't felt as unique or special when I know the next day will bring something even more interesting and different.

I think my vacation is over and it's time to write again. But sometimes I feel like I'm constantly running out the door and it's hard to grab everything!

That's Not Fare

2007-08-15T15:45:00.000-07:00

We've all been there. Digging at the bottom of your purse and/or pockets to see if you have enough money to get you from Bar X to your nice comfy bed after a long night out is pretty standard. And so the internal monologue begins: "Will it be...$10? What about tip? I think I got home for $8 last time...or was I coming from Bar Y that night? Which route will they go? What if the streets are blocked off and they have to take a long way around? Hm, another dollar. Yes, $11 should cover it ...and that's where my Chapstick has been this whole time!!"

Fret not, my loyal readers, as TaxiWiz.com is coming to your rescue! It is a fare finder that operates based on distance from Point A to Point B (as specified by the user). But wait, it gets even better. There is a mobile version too, for those of us who need to look up this info on our phones.

The bottom line is: I love mashups! There is unlimited potential for people to meld all the content they could ever want into one useful application. And of course some geeks (much like myself) are following these beauties already, which you can read about on this blog: Google Maps Mania

Are You Cereal?

2007-08-13T10:40:00.000-07:00

When I lived in San Diego, my uncle would request boxes of French Toast Crunch cereal since the grocery stores in the Bay Area had stopped stocking it. Of course, this was back when it was originally shaped like little pieces of french toast; now they just look like your typical sugary cereal. You'd think that with so much other good food at my disposal, he would have requested things like California burritos or fish tacos.

Lucky for us, San Diego (more specifically, La Jolla) is also the home of some healthy eats. Kashi, a company that is known for its "seven whole grain" foods, was founded there back in 1985. 50 products later, they are a key part of many hiking trips, breakfasts and afternoon snacks across the country. Their next project is a bold venture into the social networking space. Jeff Johnson, Senior Brand Manager, said that the company acknowledged the growing need for consumers to share health information/tips online.

Functionality on the site includes participation in daily health challenges, such as taking 30-minute walks or skipping coffee, all based on user-interaction with each other. There is also more robust content available to visitors, such as articles and recipes. While many brands have failed at adding similar tools to their sites, Kashi can capitalize on the huge segment of users researching health information online.

I highly doubt that there will be any French Toast Crunch networks built anytime in the near future, but I sure would enjoy anything based around waffles (anyone remember Waffle Crisp?).

Shoppin' All Over the World

2007-08-09T14:26:00.000-07:00

The last time I went shopping at Banana Republic, I scored the trench coat I had been lusting after for a while. I slung it over my arm while I continued to peruse the racks of jersey wrap dresses and cotton chinos when suddenly a woman stopped me dead in my tracks.

Crazy lady: "WHERE did you find that trench coat???!!"
Scared Lindsay: "Up by the front...by the main entrance..."

I'm not sure she even heard the last part of what I said because apparently the glossiness of the black buttons on the coat took over her and whisked her away. It's a known fact that we all like to check out what other people are buying. Whether it's at the grocery store (I particularly enjoy the people that buy diet soda and piles of frozen TV dinners) or a fancy little boutique, watching real-time purchases around us could ultimately impact on our decisions as well.

ThisNext.com, a "social shopping site," recognizes this consumer pattern and has tapped into it with their ThisWorld shopping activity map. Based on registered users (and visitors!) and their browsing patterns on ThisNext, bubbles will pop up in real-time, showing what people are shopping for in certain areas. Genius. Following somewhat in Twitter's footsteps, who paved the path for micro-blogging, ThisWorld is an interesting peek into popular products around the globe.

Now, I'm just waiting for it to get chilly enough to wear my trench coat.

Grid Lock

2007-08-09T12:37:00.000-07:00

Today's obsession with perfecting images is almost exhausting. Make them crisper. Adjust the printer calibration. Too much cyan...too much magenta. In a world where 7.1 megapixel cameras are the norm, shouldn't we appreciate those little dots that help make them possible? I happen to really enjoy pixelation. I think there is some nostalgia that lives within any pixelated image; almost a slight homage to Super Mario and his original 8-bit self.

A contemporary German artist, Gerhard Richter, is showing off his own appreciation for pixels in the Cologne Cathedral. Based on his 1974 painting 4096 Colors, the window is made of 11,500 four-inch "pixels" cut from antique glass in 72 colors. Because some hues in his original design were "historically inaccurate or too pale," the artist modified the entire palette to make each piece stained glass-friendly.

This convergence of technology, religion and art is fascinating and unexpected. While most people are used to seeing cherubs and religious references in every corner of churches and cathedrals, this is a modern update that true geeks can appreciate.

Time to Go

2007-08-01T14:31:00.000-07:00

I'm not typically a jumpy person, but when my cell phone suddenly vibrates on my desk while I'm in the middle of working, it's often startling. I then get this feeling of anticipation, guessing for a fraction of a second who possibly could be texting me during normal business hours.

At 2:21 pm this afternoon, Yahoo! texted me to let me know that their new Go service (mobile internet) is now available for my BlackJack. And, since I am always one for new/nerdy technology, I downloaded it immediately. The interface is clean and very easy-to-use. It's centered around what they call a "carousel," which you can use to scroll through various Go widgets (Flickr, Mail, Finance, etc.)

It's probably going to suck up a significant amount of data to use, but it will definitely come in handy when I'm...well...on the Go.

Media Makes Me Hungry

2007-07-25T16:40:00.000-07:00

I am notorious for watching the Food Network while I eat dinner. I have no problem with fixing myself a huge steak and plopping down on the couch, flipping to channel 35 and listening to Emeril tell me about pot roasts and parfaits.

It seems that the joy of cooking has taken shape across all media, and its presence online is no exception. I am a loyal reader of Slashfood (a site that gets fed into my Bloglines, of course) but suddenly I find myself checking many other obscure food sites as well. Gone are the days of merely posting recipes; consumers are now actively posting instructional videos, step-by-step photos and networking with each other. Here is a list of my favorites:

1) SmittenKitchen
First of all, the name is adorable. Second of all, the photography is so amazing that you find yourself drooling for hours. I am a fan of the "skyscraper cakes" entry, and the woman behind it all seems to have quite a loyal following already.

2) Taquitos.net
I come from a family that loves to snack, so what better way to find out about the latest and greatest munchies? Taquitos.net features reviews on chips, cookies and everything in between.

3) Tastespotting
A place to showcase pictures of food. 'Nuff said. Caution: do not visit this site on an empty stomach.

4) French Laundry at Home
For those of us who will never experience Thomas Keller's genius at the actual restaurant, we can at least watch this guy attempt to make recipes from the cookbook.

5) TastyFood TV
A "Lifestyle Food TV Network Community for Video Sharing," with helpful user videos. Some of them are lengthy (7 min for tiramisu) and others are much more simple (egg poaching).

6) CookThink
This site poses the simple question "What are you craving?" and then answers it with their database of recipes. This is great for when you want something specific but aren't sure how to prepare it, or what to pair it with.

7) Nook & Pantry
More scrumptious food imagery. Not much else to say, other than they had me at their Nutella Stuffed Brioche French Toast.

Now, please see my previous entry on Nike+. After you read all these food sites, you may need to go for a run or two also. ;)

happylilstar+

2007-07-17T13:14:00.000-07:00

Training is officially underway for the Nike Women's Marathon (I am running the half marathon, though I have actually considered running the full) which means lots of alcohol-free Friday nights and early weekend runs. While it sounds crazy to sacrifice certain social activities in favor of hardcore cardiovascular exercise, it feels great to run in the morning around the city. Less touristy, more foggy...and super fantastic.

I admit that I have a certain sweet spot for cute running/workout clothes, especially from Nike. While I don't wear Nike running shoes (sticking to Brooks for now), I am a huge fan of their shorts and jackets. Most recently, I invested in Nike+. "Invested" is probably not the most accurate word, since it implies a high cost and a lot of hassle. So far, it has been very easy! All you have to do is attach a small sensor to your shoe, and one to your iPod. Then you create an account on nikeplus.com.

Today is the first day I'm going to test it out, so I have been poking around on the site and getting my info all set up. I'm already a huge fan, mostly for the following reasons:

1) You can set goals for yourself (based on distance, number of calories you'd like to burn, etc.)
2) Data will be automatically transmitted to nikeplus.com, where your progress will be monitored and aggregated
3) You can challenge friends (maybe you both want to run a certain distance, etc.)
4) No, you don't need Nike shoes; there are many companies that sell clips and shoe wallets to help attach the sensor to whatever kind you wear
5) You can set a "Power Song" for extra motivation
6) During your run, Nike+ will periodically tell you your progress (time, pace, etc.)
7) You can download guided workouts that have music as well as training information from coaches
8) It was only $29

While running is an escape for me (especially after a long day of being chained to a computer), I am looking forward to this little bit of technology to help motivate me and keep me on schedule.

If only it could slap my hand for me every time I eat more of this peanut butter cookie...

P.S. I am looking for Power Song suggestions! If anyone has any they want to throw out there, please let me know!

Cool Site Roundup

2007-07-13T12:04:00.000-07:00

Mpire
Shopping sites rolled into one; similar to many comparison shopping sites but with a better interface

ShopStyle
Social networking and shopping; allows you to create profiles and share outfit ideas with others

SimpleWeather
Gives you info from Weather.com but without all the clutter

Etsy
Finest example of web 2.0 shopping; you can even shop by color

Miistation
A service that makes your Mii look more realistic (because who wants to play Wii Sports unless you have a Mii doppelganger?)

Hitchsters
Share cab rides with people that are going to the same destinations (still in beta for NY only)

SmittenKitchen
I've included this link purely for fun. I am a huge fan of food blog sites, and this one is far and away one of the coolest (the photography is fabulous!)

Play With Your Food

2007-07-13T10:02:00.000-07:00

KFC has hopped on the viral marketing bandwagon with its new campaign for Teriyaki Boneless Wings. Artist Phil Hansen has created a one-of-a-kind mural of Colonel Sanders and the process was videotaped and then uploaded onto YouTube. Don't worry, the full 8-hour production was sped up for the most efficient viewing experience possible. What better way to showcase your new product than to have someone coat their hands and feet in teriyaki sauce then paint a mural on the wall (wow, I think Michaelangelo just turned over in his grave). Consumers are able to bid on the actual painting beginning on July 18.

Between McDonald's and their mommy correspondents to videos of a guy painting with buffalo sauce, has marketing taken a desperate turn toward viral and social media trends?

Ryder's Fireside Corner #3

2007-07-11T18:08:00.000-07:00

"The HOTTEST search blog on the net"
-----------------------------------------------------------------

I think our friends at MSN AdCenter must have gotten hold of my Christmas wish list. I found lovingly nestled on my desk a gift bag containing the two things I desired most in the whole wide world: Microsoft Windows Vista Ultimate and MS Office 2007!!! And boy have I been pleased though at first upload Vista was running like Adam Stalker (slow and awkward) but after downloading the many updates and patches since initial launch I could feel the raw power humming beneath my fingertips.

As for MS Office, I have finally found the venue to unleash my unbridled Excel fury which makes me more powerful than Superman, The Incredible Hulk, Spiderman, and RJ Hilgers combined.

A few of my favorite features:

Vista -
* Desktop gadgets
* Swirly processing icon
* Thumbnail display during Alt + Tab program scrolling
* Overall faster

Office 2007 -
* Excel
- Over one million rows (They heeded my beckon!)
- Additional autofilter selector functions
- Deduplicate, count, average, and more on the fly! (IF functions need not apply)
* Powerpoint, Word, Outlook
- Who cares? Excel 2007, baby!

MSN AdCenter, you just secured yourself a seat at the head table.

-Will add more later, going to play with my new MS software!

Baseball is Good For You

2007-07-11T10:35:00.000-07:00

AT&T Park, home to my beloved SF Giants, recently installed solar panels in three areas of the stadium. Combined, they generate approximately 120 kilowatts of electricity (I am no kilowatt expert, but that sounds like a heck of a lot more than 0 kilowatts!). For a city that prides itself on being green and staying on top of environmental issues, even landmarks like this can support all of these efforts.

So even though I won't be able to enjoy my standard ballpark fare (hot dog, nachos, churro- in that order) during the off-season, at least I'll know that AT&T is making contributions to our lovely planet.

"If you don't mind me asking..."

2007-07-10T16:31:00.000-07:00

In a city where the restaurants are amazing, the weather is fair (hey, I like the fog!) and there is always something to do...the rent is going to be high. Friends of mine have been known to come by my apartment and be shocked by the size of the place, mostly because there is a separate dining room and foyer. Naturally, they inquire about my rent and I never have a problem with telling them. But since it's not something I like to broadcast to the entire city, I'm glad that there is now a Rentometer around.

This site, with a very simple and user-friendly interface, allows you to enter an address and see the comparable rent for apartments in the area. This is extremely helpful for people that are looking to move into a new place and don't want to get ripped off by the landlord. As for me, I just wanted to see if the cost of the foyer was really paying off in the long run...

Getting Schooled

2007-07-10T15:37:00.000-07:00

From Gordon Ramsay's "perfect scrambled eggs" video to incriminating snippets of your friends doing karaoke, YouTube certainly has it all these days. While some people could argue that YouTube is not exactly a reputable source for most information, you cannot deny the fact that there are some gems buried beneath the exploding mentos/Diet Coke demonstrations and narcoleptic cat videos.

Moshe Pritsker, a former Harvard researcher, decided to turn the popular video sharing site into a vehicle for sharing scientific experiments. Ranging from lizards to stem cells, he has been able to share results and findings with his community in a new way. Check out the wide range of videos on his site called Journal of Visualized Experiments.

My prediction is that YouTube will continue to emerge as a tool for educators. It is a user-friendly method of sharing information that is otherwise difficult to communicate.

Getting to the Bottom of the Big Mac

2007-06-27T20:18:00.000-07:00

Slashfood, by way of Food for Thought (Food Network's Canadian counterpart) has reported that McDonald's has just hired "Mom bloggers" to visit the company's facilities, restaurants and kitchens and then blog about their experiences. I can't imagine that they will actually write anything negative (I'm expecting a lot of "I can't wait to go eat some McNuggets now!") but I could be completely wrong.

You can visit the McDonald's Moms' Quality Correspondents here. The site will obviously have more content once they start posting their online journals and videos, but for now you can read their bios and find out more about the program as well. I find it fascinating that the blogosphere has emerged as a legitimate vehicle for PR as well as marketing- even for the top brands in the world.

In an attempt to combine viral marketing with social networking and corporate transparency, McDonald's may find that people would rather not know what is in their Filet O'Fish. Or maybe this is trying to be the great Morgan Spurlock rebuttal?

Hey Mom, where do McNuggets come from?

From the Useless Items Vault

2007-06-27T11:36:00.000-07:00

You can try to deny it, but there's really no point- you know you love popping bubble wrap. It's a guilty pleasure that many of us partake in after we've received a package in the mail or when we're wrapping valuables for moving. In fact, someone sent us a Sees Candies box today and I always love the chocolate-brown bubble wrap layer protecting the Nuts & Chews from getting crushed.

Inevitably, bubble wrap has been transformed into digital and portable versions. Perpetual Bubble Wrap is one of the biggest time wasters I have ever encountered online, and my only real gripe is that the bubbles look more like candy than anything else. It's time for Perpetual Bubble Wrap 2.0 if you ask me.

And, leave it up to the Japanese to create a bubble wrap keychain that is not only functional (and I mean that only because it holds your keys) but also cute. It comes in a variety of colors, including pink and baby blue, and it fulfills your "popping needs virtually anywhere". If you visit the manufacturer's site, you will notice the illustration of a guy that is in tears because of how much fun he's having with his bubble wrap keychain. Riiiiiight.

Day in the Life

2007-06-26T08:26:00.001-07:00

My recent blogging has inspired me to do a "Day In the Life of a Media Planner" entry. The ability to send my pictures directly from my phone to Flickr (via Shozu, as I have mentioned before) makes it extremely easy to provide pics for you visual learners. So sit back, relax and soak in the wonderousness that is known as media planning.

8:22 am: I arrive at work, soy chai latte in hand (they can never spell my name right- don't they know it's with an "a"?!). Since I didn't leave work until nearly 11 pm last night, it almost feels as though I never left. Of course, the mac nut pie (see previous entry) is still here.

8:26 am: I glance over at my phone and realize that I don't have any voicemails yet. My friends (a.k.a. media reps) on the East Coast must not be on top of their game this am!

8:27 am: My inbox has reached its limit. Again. So, I archive for the second time in the past 2 work days.

8:38 am: Flickr refers to my phone as "cameraphone". Interesting.

8:46 am: T minus 14 minutes before my first presentation of the morning. If I continue to be as slow as the FTP site that we use, then I am in for a long day...for some good laughs, I revisit a really good email regarding mobile terminology. Who knew that mobile devices and hunting could ever have something in common?

8:50 am: AdAge reports that 96% of teens connect to social networking sites at least once a week. I then recall a Slate article I read stating that Facebook is the "Volvo" of social networking. Sturdy interface, and very reliable.

9:31 am: 9 am preso complete. Computer freezing as I try to open an Excel document that I need to update for a 10 am meeting.

9:40 am: Sent follow-up email to client with action items from 9 am preso.

9:43 am: "Premature end of JPG file" error message from Trillian. Why does that keep popping up?

10:05 am: Headset activated, waiting for conference call to start. Multi-tasking, of course, since there is a deck that I need to finish. I wish I had shiny bullets in my template like the one someone had presented yesterday!

10:11 am: Why did my ninja clock stop swinging?

10:53 am: Just set up a team gift exchange for next week. Who doesn't want a little Christmas in July?

11:49 am: Since we will be stuck in meetings for the rest of the afternoon, we are ordering lunch in. Thai food, yes! I enjoy yellow curry with chicken just about any day of the week. "You know how we spring-roll!" People think it's weird that everything at my desk has a mustache.

11:57 am: Hard copies of my deck in hand, I'm ready for my second preso of the day. Need to grab some water first.

1:40 pm: 5 meetings under my belt for the day already. 2 pm call starts soon...just enough time to check out the latest craze, The Mentos Intern. Still finishing the last of my Cherry Coke Zero from lunch.

2:52 pm: A 2 pm meeting once again reinforces that my favorite word is "montage". A little loopy from lots of whiteboarding.

3:01 pm: Time for a dose of Emergen-C. Invite for a party at Bourbon & Branch, which is always a plus in my book. Random emails here and there, voicemail light blinking. I've been so busy today that I haven't had time to install the new Twitter Firefox Extension.

3:07 pm: I'm trying to finalize some placements for one of my media plans, but printing anything in this office is kind of a challenge. Since I'm an Online Media Planner, maybe I'm not supposed to be printing things anyway...

3:55 pm: Finally sitting down to do work for the day. Spreadsheets and budgets, oh my! Like I say, these media plans won't plan themselves!

4:35 pm: I find it funny that part of my job is telling people that no, they cannot have more of my advertising budget!

4:42 pm: Hitting that late afternoon slump, after a day full of meetings and Excel. And oddly enough, people are still coming by for a piece of that mac nut pie. I just found a great article on ClickZ about marketing insights from a summer intern.

5:09 pm: Estimated Time of Departure today looks to be around 6:30 pm. Then maybe I will do some more emailing from home. Eating a Peanut Butter Cookie Luna Bar. I sure do need to go to the gym!

5:48 pm: Finishing up another PowerPoint, and going to look into booking travel for a business trip next month.

6:12 pm: Wrapping up a day's work. I will probably check email when I get home...pretty standard these days.

And there you have it.

A Media Planner's Diet, 6/25

2007-06-25T21:52:00.001-07:00

Macadamia Nut Pie & beer to a glass full of Cranberry Emergen-C...and everything in between.

Pie in the Sky

2007-06-25T19:56:00.000-07:00

Every once in a while I stumble across something that makes me jealous. No, it has nothing to do with envying someone's fancy sunglasses or handbag, but rather some genius marketing or advertising idea. "Why didn't I think of that?!" is a question that's no stranger to me...

In honor of the Summer Solstice, Expedia UK held a "Blue Sky Day," where 200 artists painted on blue sky canvases at Trafalgar Square and Edinburgh Castle. Three paintings were eventually selected to be hung in the National Gallery. Expedia hoped that this day would communicate their message: "Let Yourself Go".

Not only do I think this is a great guerilla marketing tactic, but it's also something that would have been so fun to participate in. There wasn't anything too pushy or marketing-y here; it was a simple branding play that brought out the creativity in others. By honoring art, the longest day of the year and brilliant advertising, they ended up on my blog. Hooray!

Source: Adverblog

When Online Reports Become Wrapping Paper

2007-06-21T16:55:00.000-07:00

On a Sunday Afternoon

2007-06-18T18:02:00.000-07:00

Even on Father's Day, on a Segway (don't ask), smack in the middle of a hiking trail, I am always armed and ready to snap a photo on my phone.

I've actually grown really fond of cell phone photos lately. I think there's something organic and cool about the blurry quality and slightly off-kilter color saturation. Of course I sent the pics directly to Flickr (via Shozu), since I'm never that far removed from my digital self.

The picture you see above is an art piece that was installed around Mountain View's Shoreline Park. Simple yet impactful, in an unexpected location.

I'll spare you the photos of my family riding Segways together...because, well, that may be too nerdy...even for this blog.

Bling Bling

2007-06-17T23:16:00.000-07:00

Seeing how I am a huge fan of both Google as well as jewelry, it was only natural for me to become enamored with Mike and Maaike's Stolen Jewels collection. The designers searched on Google Images for famous jewelry (including the Hope Diamond Brooch), then doctored them and made transfers onto leather. The result? Low-res jewelry that is both nerdy and (arguably) chic.

This process is reminiscent of the early work of Cubist artists. Picasso took African figures and deconstructed them in a way that no one had dared to try before. In one of his most famous pieces, Les Desmoiselles D'Avignon, he exaggerated the female form and many of their faces have elements of African masks. By representing these people (and in Mike and Maaike's case, jewelry) in this figurative manner, it inspired subsequent artists to interpret their surroundings based on emotion and impulse.

I find these blurred lines between art and technology to be inspiring; apparently I should be checking my Tiffany jewelry at the door and trading it in for some pixelated gems.

Beanie Baby 2.0

2007-06-15T14:22:00.000-07:00

I hadn't talked to my mom in a while, so I decided to give her a ring. My little brother (10 years old) picked up the phone and the conversation went as follows:

Tyler: Hello?
Me: Hi! What are you doing?
Tyler: Oh nothing, playing on the computer...
*Mom picks up and interrupts*
Me: Hi Mom!
Mom: Hi! Are you at work?
Me: Yes...so, why isn't Tyler playing Wii right now?
Mom: Oh, because he just bought a Webkin.
Me: A what?!
Mom: Yeah, a Webkin. You haven't heard of Webkinz?
Me: No, but I'm going to look them up right now.

Little did I know, I was getting schooled by my 10 year old brother again. Anything that took precedence over the Wii was important in my book. My brother teaches me all kinds of useful media information, including: 1) ClubPenguin.com is all the rage; 2) Tamagotchi is cool again; and 3) even elementary school kids "love being online". It's really no surprise, actually, since sites like Disney and NickJr. are constantly improving their offerings to appeal to this audience. What is surprising, however, is how sophisticated they really are.

Webkinz, I found, are stuffed animals that come with unique codes. The codes are entered on the main site, which also marks the "adoption" of the virtual version. This animated pet avatar comes with its own room on the site, a food item, furniture, and currency known as "Kinzcash". Most gaming and activities allow users to earn more Kinzcash for their pets. Needless to say, stores can't keep them in stock. At a fairly low price point (averaging around $10), parents view them as affordable, and kids don't need to do weeks of chores to save up their money either.

This successful bridge between offline and online worlds opens many doors for manufacturers as well as advertisers. An example of this would be themed Webkinz (Disney characters, etc.) that also live in special branded environments on Webkinz.com. What concerns parents is the amount of time and attention that kids are investing to take care of their pets. They also feel that it keeps their kids glued to the computer when they should be outdoors.

Ultimately, Webkinz are a combination of Beanie Babies, Tamagotchis, MySpace and Neopets. I'm not sure what my brother will teach me about next, but I'm pretty sure I need to schedule regular conference calls with him...just to find out what the latest craze is.

Ryder's Fireside Corner #2

2007-06-14T16:37:00.000-07:00

"The HOTTEST search blog on the net"

Google TV:
Google is now buying up TV ad blocks on The Dish Network and selling the slots through their their bid model. CPM's average around $12 but the testing and data collection are the key selling points (Track the length of time users watch the ad and at what point the change channels).
All major networks and dayparts are available and the Google UI allows advertisers to target geo, demo (age/gender), and network and daypart.
Could it be that the data jockies running search campaigns can now turn their high powered analytical powers on the largest media in the world! We will make those archaic, antequated traditional ad agency dinosaurs obsolete before long! Ok, so it's still in beta and the volume is not very large yet but old Ryder is all over this puppy. I can't wait to unleash some Excel fury on these reports and optimize the campaign with German precision.

eBay Dumps Google Paid Search Ads:
Today eBay announced they will discontinue running paid ads in Google AdWords. Their press reasoning was that they were moving the budgets into more efficient avenues but it was also convenient timing. For you see, Google has been trying to get eBay to use Google Checkout as opposed to eBay owned PayPal, which charges users a transaction fee. Well, Google had a big rally planned to take place during eBay's national conference in Boston called "Let Freedom Ring", let's just say eBay did not find this amusing.
Google has cancelled the rally and apologized profusely as eBay was pumping about $100M into AdWords annual as well as funding Larry Page's replica Millenium Falcon reconstruction. eBay has agreed to re-activate their campaigns if Larry agrees to personally hand deliver the iPod Shuffle not sent to their search manager last Christmas. The terms would also require Mr. Page to wear a Sunday dress and bonnet on such delivery. Google has announced no plans of following up on the offer.

Search Management Powermove of the Month:
Separate match type campaigns. Copy a high traffic campaign and set all terms to exact match. Revert the original campaign to only broad match. Test away! Are users getting all the traffic on broad match? If so then you need a larger keyword list to lower CPC and optimize more precisely. Expect better performance from exact match and start with a higher bid in this campaign.

Excel Powermove of the Month:
Press F2 on a cell to edit it without leaving the keyboard.

Txt Savvy

2007-06-14T10:40:00.000-07:00

Even if you don't know what "short code" means when you hear it, chances are you'll recognize one when you see it. From billboards and soda bottles, TV commercials to American Idol, marketers are beginning to incorporate them into campaigns to trigger immediate reactions from consumers. They provide a convenient way to vote on different topics, get information on nearby businesses (I can't function without Google SMS), download ringtones/games and look up real-time sports scores.

Short codes are essentially shortened telephone numbers, which are obviously easier to remember. Both five and six digit codes are acceptable, and all of them are managed by the Common Short Code Administration.

Until now, there has been very little extension of short code usage into the apparel industry. Reactee, a company based out of San Francisco, aims to "bridge the gap between the physical world, mobile communications and the Internet." The product works in the following way:

1) You select a personalized slogan and keyword
2) Reactee prints your shirt
3) When people text your custom keyword to the short code 41411, they are texted back with the message that you previously set online

The options are endless- consumers can choose to spread environmental messages, provide updates on their favorite music and restaurants, or ask life's more difficult questions (an example I saw said "Can $1 change the world?"). It is far more dynamic than a classifieds ad and more interactive than a blog entry.

Ultimately, this is a fun platform for everyday people to engage those around them. While the internet provides similar engagement and encourages exploration (via Twitter, Facebook News Feeds, MySpace posts) the Reactee team alluded to this product's ability to bridge those existing gaps in the so-called "real" world.

My customized message will most likely combine my favorite things: cupcakes, media, churros and snow globes.

All Up In Your TV Shows

2007-05-30T21:34:00.000-07:00

Tomorrow night, USA is going to premiere The Starter Wife, a mini-series starring Debra Messing. Most people are expecting the usual marketing hoopla- microsites like nobody's business, maybe a few pre-roll ads here and there, and of course some product placement. Maybe our dear friend Grace (I can still call her that, right?) will drink a Coke, maybe go run in her Nike shoes, and take her Land Rover to pick up the kids.

Toto, we're not in standard product placement anymore...

For this particular show, Pond's identified an opportunity to align themselves with the overall message of the series. They are going to run vignettes about "starting over," which will feature their age-defying skincare products. Slate.com reports that in exchange for financing, Pond's was allowed to put its marketing agents in the room with The Starter Wife's writers during the scripting process. During the show, characters use the products, and there are even related lines of dialogue.

This marketing approach obviously raises many different issues and questions:

1) This could potentially provide an avenue for offline/online agencies to start discussions earlier about a fully integrated sponsorship, but who should be the primary owner?
2) How will opportunities be priced?
3) Whose job is it to present these to advertisers? Should agencies become more pro-active in seeking out new shows before they have begun development?
4) How can success be measured?

As Slate.com mentions, advertising will inevitably seep its way into the most unexpected areas. The lines between editorial and advertising will also become increasingly blurred.

Where will TV shows start and advertising begin?

When Blogs Grow Up

2007-05-24T10:30:00.000-07:00

The redesign of Technorati, once a blog search engine, marks the transformation from a niche market into something much more mainstream. CEO Dave Sifry, in his interview with Wired mentions that people can now get a full "360 degree context" of the web, which includes (but is certainly not limited to) video, user-generated content, podcasts and games.

Improved functionality includes better and easier tagging and a more streamlined (and colorful!) interface. The general layout remains simple to use, and feels somewhat like a cross between YouTube and del.icio.us.

This new approach speaks to the fact that consumers are increasingly influenced by information provided by their peers. While CNET used to pride itself on "expert editors reviews," they are increasingly emphasizing user reviews. Which begs the question- as advertisers continue to promote products and services, whose voice will have the most authority online? Will there eventually be a shift back to "experts" or is the collective power of the common person going to stick around for a while?

If Razzies Ruled the World

2007-05-15T18:45:00.000-07:00

There is no greater bonding experience than shifting through boxes of bargain DVDs with someone at Amoeba. The thrill of flipping through discounted (and often forgotten) movie titles is not just an interest or hobby...but a skill. With practice, you too can skip past the half-decent ones and pull out gems like While You Were Sleeping in no time at all.

For those of you who lack this special skill, there is now The Slow Roll. A site dedicated to analyzing everything from Glitter to...well, what's worse than that? I guess that's up to the Slow Roll boys to decide. They've taken bad movies and turned it into an art form...freeing up precious spots on your Netflix queue.

Their current feature is:

Enjoy! (Shout out to Eric for creating an awesome site!)

2007-05-07T19:47:00.000-07:00

RBOTW (Random Banner of the Week)

2007-05-04T11:14:00.000-07:00

Welcome to my first RBOTW entry, where I uncover the web's most random and unexpected banners. Our first entry is Fiji Water, with a placement on GenArt's Pulse website, an extension of GenArt.org which features fashion/art/film/music events in cities like SF/NY/LA.

I can't recall ever seeing a banner promoting water specifically, especially when there is a sea of soft drink/sport drink advertising out there. By choosing to run on GenArt, they are obviously going after the influencers- people that would get their friends to drink Fiji Water just because they have it (that, and the square bottle is pretty rad).

Beyond the Treadmill

2007-04-25T14:35:00.000-07:00

Ah, nothing like the feeling of putting on your running shoes and heading to enjoy the scenery and fresh air. You say to yourself, "I am exercising because it makes me feel good! And it relieves stress!"

If only that were true. You want to know how many calories you burned in order to justify that lunchtime burger and milkshake, and the chocolate croissant you scarfed down at 10 am. You want to know how far you ran, and many miles closer to are to fitting into your favorite outfit from 2004.

Enter Walkjogrun.net, a great site for mapping routes and getting inspiration from fellow runners. The technology is based around Google Maps, allowing you to zoom and drag with ease. The first step is entering your zip code, which then takes you to the general area where you will be starting your run. From there, you can search through saved routes (from other users) or create your own.

For each marker you place (by clicking on the map), it will calculate the distance between legs and how long it should take based on the speed you enter. Pretty cool, right? Now if only there was a site that pushed us out the door to go for a run everyday...

Ryder's Fireside Corner #1

2007-04-20T16:36:00.000-07:00

"The HOTTEST search blog on the net"

Greetings wary travels, come gather 'round for a healthy dose of search marketing knowledge nuggets. I will be unleashing my search geek supreme powers each month in an effort to quench your thirst for information on all things search. ~ Enjoy.

How MSN (Dumb) and Yahoo! (Dumber) Are Falling Behind in the Search Marketing Game.

Those bad boyz at Google just keep giving MSN and Yahoo! a digital snap kick to the head in the paid search battle. Not only does Google crush the competition in volume:

But Google AdWords empowers a search marketer in ways only kings and maybe Craig T. Nelson could understand. When an engine provides great research tools, a powerful user interface (UI), and customizable reporting options it allows search advertisers to be smarter about their campaigns which ultimate leads to a better user experience and large advertiser budget allocation.

For those not in the U-BOATS (Unquestioned Boorish Overlords of All Things Search) refer to some of the capabilities available and ratings for each engine:

Google has left the competition behind over the recent year with tools like AdWords Editor, a desktop application that allows for bulk account changes and unbeatable account visibility. Additionally, only Google pushes the envelope with innovative search outlets like video and click-to-call. Now if they could just work on their chatzkies.

- - - -

Excel-erate your Productivity!

Are you taking your Excel game to the next level or are you just getting Excel-cuted? If you use Excel with regularity like most of us data jockeys then you might appreciate my list of shortcut keys: Download Here. Other than that if you are ready for some advanced add-ins then pimp your Excel with ASAP Utilities. My favorite four ASAP functions:
* Columns/Rows > Merge Column Data
* Text > Convert to lowercase
* Fill > Copy values to empty cells below
* Web > Clean web imported data

More great Excel functions:
=len(reference cells here) > counts characters withing reference cells
=concatenate(cell 1, cell 2) > merges cell data into one cell
=if(data test, if true, if false) > more uses than you can shake a stick at, ask any AM for details.

Multimedia message - picture sent from my phone!

2007-04-20T08:48:00.001-07:00

I geeked out on the bus on the way to work this morning and tested Blogger's mobile posting functionality. The lovely picture you see above is from my AAAA class on Wednesday night (the speaker was from a PR firm) and yes, the lighting in the room is actually that bad...

It's really easy to post from any mobile device, and next time I'll probably write something as well. The only thing you have to do is send an email to go@blogger.com and the rest is done for you.

Happy Lima Bean Respect Day!

Getting Your Green On

2007-04-19T11:09:00.000-07:00

Earth Day is this Sunday, which means everyone and their mom is jumping on the "green" bandwagon. PG&E's "Let's Green This City" campaign has caught my attention while running errands, during my morning commute, shopping, etc. From Muni bus stops to the SF Chronicle to online banners (one that I ran into tests your recycle tong skills by dropping trash into a bin), they have made the green lifestyle seem fun and accessible for everyone.

What makes these ads both interesting and powerful is how they have tapped into the emotional feeling of living in San Francisco- giving everyone a sense of ownership and pride. Several of their ads (and even their site) showcase familiar landmarks around the city, such as the Transamerica Pyramid and the Bay Bridge. Some examples of copy:

“Green is Saturdays at the Embarcadero.”
Green is buying locally grown produce to cut down on transportation pollution. And it’s helping make our city the greenest in the nation.

“Green is yellow.”
It’s the color of that big orb in the sky responsible for such gifts as sunsets, sun-dried tomatoes and renewable power. Green is solar energy. And it’s helping make our city the greenest in the nation.

Be sure to visit the site and find out how you can participate in Earth Day activities this Sunday. The site includes videos, discussion boards, examples of their ads and event calendars. Overall, it's a great example of an integrated campaign that speaks to many audiences and educates the consumer, rather than preaches to them about being environmentally aware.

Happy (early) Earth Day!

Taking Your Show On the Road

2007-04-17T09:41:00.000-07:00

The latest press release from Hands-On Mobile announced that they are taking the popular video game Guitar Hero (which just became available on XBox 360 this month) and moving it into the mobile space. The company's hope is that the immersive music/gameplay experience will now be available anytime you're on the go.

Mobile gaming, like the gaming industry in general, is trying to "have something for everyone," whether it be sudoku or True Crime. From a competitive/industry perspective, there are many things to consider:

1) Mobile consoles (Nintendo DS, PSP) have better graphics and truly appeal to the crowd that needs an extension of the console gaming experience on the road

2) Lack of standardization across phones and carriers makes it difficult to distribute games and analyze metrics

3) Pricing and payment structures are a barrier for consumers, as many are hesitant to download games for the first time- mostly to avoid dreaded recurring monthly charges

4) Mobile marketing companies like Third Screen Media and Enpocket are struggling to understand the consumer and give them content they want without being intrusive (research shows that most cell phone users are skeptical of ads)

As the mobile gaming space continues to evolve, users are also becoming more sophisticated in the ways they consume content on the go. Weather and sports are the most popular categories, but companies like Hands-On Mobile are hoping that gaming will become an equally habitual activity.

What are you doing?

2007-04-16T14:39:00.000-07:00

The world wants to know what you are doing. Or, maybe the world doesn't want to know about you specifically but twitter.com is an intriguing demonstration of what happens when people collectively share (small) pieces of their lives.

Twitter.com is focused around one question: "What are you doing?" Consumers can answer through IM, mobile, or right on the site. Current responses include, "stressing" and "heading out to a meeting". Users also have the option of displaying a thumbnail picture alongside their response and alias. Do people read the responses and feel that maybe they should be doing something more exciting? Are these a source of inspiration, or maybe even a way to breathe a sigh of relief that we're not the guy that's "home with a headache"?

Facebook already offers the same functionality to update your status, and my friends have written things ranging from: feelings, how they feel about a trip, what class they are in, what they are studying, how bored they are at work, etc. However, the hyper-simplification that we see with Twitter is making social networking even more accessible across age groups as well as media platforms (combination of web + IM + mobile).

Today is also National Eggs Benedict Day. A perfect thing to Twitter about.

Flickr-ring

2007-04-13T11:11:00.000-07:00

It's no surprise that everyone uses the internet for networking these days. Between the match.coms and shared Google calendars of the world, there are also endless galleries to browse, and more blogs than anyone would care to count.

I, of course, am just as prone to getting sucked into Web 2.0 as anyone else. In fact, there is a lot of fun in seeing how many views your latest Flickr set has gotten, and who has saved your photos as a "favorite".

Another fun feature of Flickr is the ability to see the latest photos uploaded by your contacts. In fact, this very feature is what led me to find out that one of my friends is now engaged! The main picture was appropriately titled "The Ring". Ironically, there are probably groups of strangers that discovered that set of photos before his friends!

How much of our lives do we want to publicly share? How much smaller will the world become as our media consumption changes?

Please excuse me while I visit Flickr and make sure none of my friends are having kids.