WFB (Working From Bus)

While today's CrackBerry society is never too far from the Web, wouldn't it be nice to hop on a bus and have connectivity that you would expect at work or home?

Starting Monday, Feb 25, San Francisco's 10-Townsend line is introducing a "Connected Bus" to its regular rotation. This green hybrid bus features Wi-Fi as well as touch screens that show where other Muni buses are on a map.

The city is obviously concerned about graffiti and other vandalism on the bus, but it is a great test for Muni and the public. Can't wait for my field trip!

Source: SFGate

Pizza My Heart

When a pizza craving hits me, I rarely opt for the chain restaurant variety. I typically stroll up a few blocks to my favorite neighborhood joint or bust out the Pillsbury dough (yep, Pillsbury) and whip one up on my own.

Domino's, however, is starting to tempt hungry people like me with its technology offerings. They are testing pizza tracking in 3,200 of its 8,000+ stores in the U.S. For safety reasons, customers won't be able to know exactly where the driver is, but the automated system can say whether or not the pie has left the store.

Pizza service technology (for lack of a better term) has taken shape in recent months. Papa John's and Pizza Hut have both introduced text-to-order and Dominos.com allows customers to rank pizzas created by others. The last time I checked, there were 11,800+ "registered pizzas," ready for ordering. Social networking for pizza? I doubt that is the last new media pizza offering we'll see this year...

Is that a pita in your pocket, or...

I typically think of my best business ideas while I'm out running. I've considered everything from fashion consultant companies to snack food stands to boutiques but I still haven't come up with something as brilliant as the Pita Pocket Bag.

So a few people may laugh when I pull it out at Nordstrom or J.Crew, but how much more fun would that be than your standard Coach wallet? While the burger phone from Juno is #1 on my food-items-turned-accessories list, the Pita Pocket Bag is a close second.

Material Girl

Ah, Tuesday. The day that DailyCandy Deals are delivered to my inbox and I am suddenly inspired to do some online shopping. There is nothing like the thrill of finding a good deal, especially when it's on something you've been coveting for a while. I've had my eye on a pair of brown boots recently, ever since I saw them on a very stylish girl near Union Square.

After a few rounds of Googling (since I am a hardcore comparison shopper and I like to see lots of images before I purchase something), I stumbled upon Polyvore.com. It's like collages + shopping + your own closet, all rolled into one. You are able to add items to a "set" and then save it for other users to view. This gives everyone the freedom to create outfits from items all over the web, which obviously isn't possible when you are cruising around on specific e-tailer sites. How else could you virtually combine a shirt from J.Crew with a dress from Nordstrom?

Even cooler still, is the fact that you can embed Polyvore.com code onto your own social networking page. All of your friends will be able to see your favorite outfits and maybe tell you if the date outfit you like maybe isn't a good idea after all.

Elf Yourself. Your friends. Your sister. Your co-worker...

Flashback to 2006.

While I am sitting at my desk at work minding my own business, a curious link gets emailed to me. Something about elves, it reads. Of course I click on it, only to find myself laughing hysterically at a small dancing elf with my coworker's face affixed to its body. The elf moves awkwardly across the screen, flashing a few hints of spirit fingers now and then.

Marketing gurus hailed this amazing ElfYourself.com concept as one of the most successful viral campaigns to date. With 11 million elves created in just 5 weeks, who could argue?

Ah, and now we head back to 2007.

Based on the success last year, the elves are back. After a launch in mid-November, the site has already had more than 41 million elves created, crushing all industry expectations. It equates to 35 elves made every second.

Interestingly enough, not many people can name the brand responsible for this stroke of genius. OfficeMax (yes, that's who it is) has a logo placed on the page but doesn't incorporate any other branding into the site. While much of the success can be attributed to the fact that it isn't covered in advertising, brand recall should still be a consideration.

For those of us who aren't big fans of little people in tights, there is also ScroogeYourself.com.

Tag, You're It

Thanks to my new Canon SD850 I have been able to get back on the photo-taking bandwagon. I am also a total Flickr junkie and can get lost in the "interestingness" pretty quickly. My one issue is that I am extremely lazy with tagging, and admittedly very uncreative. For example, my recent zoo trip resulted in the following tags:

zoo
animals
San Francisco
nature

Hm. I'm not sure people are going to be coming in droves to view my pictures, but "zoo" is listed as one of the top all-time tags on Flickr. (As a side note, "macromondays" is another Hot Tag that I found on Flickr. I will definitely be checking those out.)

While Flickr continues to build its database of tags and categories, other sites have been following suit and trying to get their users to label their information. ThisNext, a social shopping site that I have mentioned in a previous post, has launched a tagging initiathat encourages users to label items with "lux".




















I think is a great promotion that will increase membership on ThisNext.com, and also build community around products that are truly "lux". It would be great to see eLuxury (and other brands) start to view tagging as a marketing tool. By leveraging tagging, a tool that people on the site will use anyway, eLuxury could also further associate their brand with the luxury goods that they offer (a true differentiating factor when compared to other e-commerce sites).

Day in the Life

My recent blogging has inspired me to do a "Day In the Life of a Media Planner" entry. The ability to send my pictures directly from my phone to Flickr (via Shozu, as I have mentioned before) makes it extremely easy to provide pics for you visual learners. So sit back, relax and soak in the wonderousness that is known as media planning.

8:22 am: I arrive at work, soy chai latte in hand (they can never spell my name right- don't they know it's with an "a"?!). Since I didn't leave work until nearly 11 pm last night, it almost feels as though I never left. Of course, the mac nut pie (see previous entry) is still here.

8:26 am: I glance over at my phone and realize that I don't have any voicemails yet. My friends (a.k.a. media reps) on the East Coast must not be on top of their game this am!

8:27 am: My inbox has reached its limit. Again. So, I archive for the second time in the past 2 work days.
















8:38 am: Flickr refers to my phone as "cameraphone". Interesting.

8:46 am: T minus 14 minutes before my first presentation of the morning. If I continue to be as slow as the FTP site that we use, then I am in for a long day...for some good laughs, I revisit a really good email regarding mobile terminology. Who knew that mobile devices and hunting could ever have something in common?

8:50 am: AdAge reports that 96% of teens connect to social networking sites at least once a week. I then recall a Slate article I read stating that Facebook is the "Volvo" of social networking. Sturdy interface, and very reliable.

9:31 am: 9 am preso complete. Computer freezing as I try to open an Excel document that I need to update for a 10 am meeting.

9:40 am: Sent follow-up email to client with action items from 9 am preso.

9:43 am: "Premature end of JPG file" error message from Trillian. Why does that keep popping up?

10:05 am: Headset activated, waiting for conference call to start. Multi-tasking, of course, since there is a deck that I need to finish. I wish I had shiny bullets in my template like the one someone had presented yesterday!

10:11 am: Why did my ninja clock stop swinging?



10:53 am: Just set up a team gift exchange for next week. Who doesn't want a little Christmas in July?

11:49 am: Since we will be stuck in meetings for the rest of the afternoon, we are ordering lunch in. Thai food, yes! I enjoy yellow curry with chicken just about any day of the week. "You know how we spring-roll!" People think it's weird that everything at my desk has a mustache.



11:57 am: Hard copies of my deck in hand, I'm ready for my second preso of the day. Need to grab some water first.

1:40 pm: 5 meetings under my belt for the day already. 2 pm call starts soon...just enough time to check out the latest craze, The Mentos Intern. Still finishing the last of my Cherry Coke Zero from lunch.



2:52 pm: A 2 pm meeting once again reinforces that my favorite word is "montage". A little loopy from lots of whiteboarding.



3:01 pm: Time for a dose of Emergen-C. Invite for a party at Bourbon & Branch, which is always a plus in my book. Random emails here and there, voicemail light blinking. I've been so busy today that I haven't had time to install the new Twitter Firefox Extension.

3:07 pm: I'm trying to finalize some placements for one of my media plans, but printing anything in this office is kind of a challenge. Since I'm an Online Media Planner, maybe I'm not supposed to be printing things anyway...

3:55 pm: Finally sitting down to do work for the day. Spreadsheets and budgets, oh my! Like I say, these media plans won't plan themselves!

4:35 pm: I find it funny that part of my job is telling people that no, they cannot have more of my advertising budget!

4:42 pm: Hitting that late afternoon slump, after a day full of meetings and Excel. And oddly enough, people are still coming by for a piece of that mac nut pie. I just found a great article on ClickZ about marketing insights from a summer intern.

5:09 pm: Estimated Time of Departure today looks to be around 6:30 pm. Then maybe I will do some more emailing from home. Eating a Peanut Butter Cookie Luna Bar. I sure do need to go to the gym!

5:48 pm: Finishing up another PowerPoint, and going to look into booking travel for a business trip next month.

6:12 pm: Wrapping up a day's work. I will probably check email when I get home...pretty standard these days.

And there you have it.

A Media Planner's Diet, 6/25

Macadamia Nut Pie & beer to a glass full of Cranberry Emergen-C...and everything in between.