Monday, August 13, 2007

Are You Cereal?

When I lived in San Diego, my uncle would request boxes of French Toast Crunch cereal since the grocery stores in the Bay Area had stopped stocking it. Of course, this was back when it was originally shaped like little pieces of french toast; now they just look like your typical sugary cereal. You'd think that with so much other good food at my disposal, he would have requested things like California burritos or fish tacos.

Lucky for us, San Diego (more specifically, La Jolla) is also the home of some healthy eats. Kashi, a company that is known for its "seven whole grain" foods, was founded there back in 1985. 50 products later, they are a key part of many hiking trips, breakfasts and afternoon snacks across the country. Their next project is a bold venture into the social networking space. Jeff Johnson, Senior Brand Manager, said that the company acknowledged the growing need for consumers to share health information/tips online.

Functionality on the site includes participation in daily health challenges, such as taking 30-minute walks or skipping coffee, all based on user-interaction with each other. There is also more robust content available to visitors, such as articles and recipes. While many brands have failed at adding similar tools to their sites, Kashi can capitalize on the huge segment of users researching health information online.

I highly doubt that there will be any French Toast Crunch networks built anytime in the near future, but I sure would enjoy anything based around waffles (anyone remember Waffle Crisp?).

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