Friday, December 7, 2007

Tag, You're It

Thanks to my new Canon SD850 I have been able to get back on the photo-taking bandwagon. I am also a total Flickr junkie and can get lost in the "interestingness" pretty quickly. My one issue is that I am extremely lazy with tagging, and admittedly very uncreative. For example, my recent zoo trip resulted in the following tags:

San Francisco

Hm. I'm not sure people are going to be coming in droves to view my pictures, but "zoo" is listed as one of the top all-time tags on Flickr. (As a side note, "macromondays" is another Hot Tag that I found on Flickr. I will definitely be checking those out.)

While Flickr continues to build its database of tags and categories, other sites have been following suit and trying to get their users to label their information. ThisNext, a social shopping site that I have mentioned in a previous post, has launched a tagging initiathat encourages users to label items with "lux".

I think is a great promotion that will increase membership on, and also build community around products that are truly "lux". It would be great to see eLuxury (and other brands) start to view tagging as a marketing tool. By leveraging tagging, a tool that people on the site will use anyway, eLuxury could also further associate their brand with the luxury goods that they offer (a true differentiating factor when compared to other e-commerce sites).

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