Monday, June 25, 2007

Pie in the Sky

Every once in a while I stumble across something that makes me jealous. No, it has nothing to do with envying someone's fancy sunglasses or handbag, but rather some genius marketing or advertising idea. "Why didn't I think of that?!" is a question that's no stranger to me...

In honor of the Summer Solstice, Expedia UK held a "Blue Sky Day," where 200 artists painted on blue sky canvases at Trafalgar Square and Edinburgh Castle. Three paintings were eventually selected to be hung in the National Gallery. Expedia hoped that this day would communicate their message: "Let Yourself Go".

Not only do I think this is a great guerilla marketing tactic, but it's also something that would have been so fun to participate in. There wasn't anything too pushy or marketing-y here; it was a simple branding play that brought out the creativity in others. By honoring art, the longest day of the year and brilliant advertising, they ended up on my blog. Hooray!

Source: Adverblog

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