Tuesday, April 28, 2009

Honda Insight Lights Up The Web

I am honestly a sucker for great site takeovers. Not the synced banner ads that Apple does all over the NYTimes (yes, I do think those are cool too), but the truly unique, innovative, how-did-they-do-that takeovers -- the ones that, in some ways, Wario himself started.

Honda Insight is the latest brand to capture my attention with one of these. By partnering with Vimeo, they created a fully immersive video page takeover that dims the lights and shows you a pretty cool sunrise. And, it's all in sync with the music. Check it out!

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