Tuesday, April 28, 2009

Mo' Money, Mo' Video Advertising

IPG's media and audience research group, Magna, forecasts a 32% increase in online video ad spending this year. With more networks and cable TV stations pushing premium content online (as well as higher broadband penetration*), online video is becoming very appealing to advertisers. Spending money on user-generated content is often risky, but aligning brands with premium content from Hulu or Fancast can be a smart addition to any digital plan.

Source: ClickZ

*Reportedly, broadband now reaches over 75% of US households.

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