Arby's is the New Oreo

Ah, "opportunistic marketing" at its finest. Arby's tweeted about Pharrell's hat during the Grammy's and it has now generated over 83,000 retweets and 48,000 favorites. And for those of you keeping score at home, the now-infamous Oreo Super Bowl blackout tweet (only) has about 15,000 RTs and 6,000 favorites.

...will all of these happy Twitter people all get a hankering for roast beef sandwiches now? Likely not; however, you have to admit it was the right hat, right time.

Source: AdWeek