RBOTW (Random Banner of the Week)

Welcome to my first RBOTW entry, where I uncover the web's most random and unexpected banners. Our first entry is Fiji Water, with a placement on GenArt's Pulse website, an extension of GenArt.org which features fashion/art/film/music events in cities like SF/NY/LA.

I can't recall ever seeing a banner promoting water specifically, especially when there is a sea of soft drink/sport drink advertising out there. By choosing to run on GenArt, they are obviously going after the influencers- people that would get their friends to drink Fiji Water just because they have it (that, and the square bottle is pretty rad).