Is that a pita in your pocket, or...

I typically think of my best business ideas while I'm out running. I've considered everything from fashion consultant companies to snack food stands to boutiques but I still haven't come up with something as brilliant as the Pita Pocket Bag.

So a few people may laugh when I pull it out at Nordstrom or J.Crew, but how much more fun would that be than your standard Coach wallet? While the burger phone from Juno is #1 on my food-items-turned-accessories list, the Pita Pocket Bag is a close second.