Thursday, April 30, 2009

Discovery and Hasbro Bring Toy-Driven TV to the Masses

Hasbro and Discovery Communications are partnering to create a reformatted cable channel with programs based on popular toys such as My Little Pony and G.I. Joe. The 13-year old Discovery Kids Channel will be replaced by this venture, but it has yet to be named.

This is a huge opportunity for Hasbro to bring its classic toys to life in a new way, and it revives the Discovery Kids brand.

Source: NYTimes


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