Friday, July 13, 2007

Play With Your Food

KFC has hopped on the viral marketing bandwagon with its new campaign for Teriyaki Boneless Wings. Artist Phil Hansen has created a one-of-a-kind mural of Colonel Sanders and the process was videotaped and then uploaded onto YouTube. Don't worry, the full 8-hour production was sped up for the most efficient viewing experience possible. What better way to showcase your new product than to have someone coat their hands and feet in teriyaki sauce then paint a mural on the wall (wow, I think Michaelangelo just turned over in his grave). Consumers are able to bid on the actual painting beginning on July 18.

Between McDonald's and their mommy correspondents to videos of a guy painting with buffalo sauce, has marketing taken a desperate turn toward viral and social media trends?

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