Thursday, February 26, 2009

Mobui launches group chat product

Mobui, a mobile application development agency, just launched a very cool product called Mobui Audience Chat. It enables TV viewers to interact with the show they're currently watching by posting opinions, comments or questions in chat rooms via mobile. This could provide opportunities for viewers to get behind-the-scenes info by posing questions to TV hosts or cast and crew. Wouldn't it be fun to have something like this for awards shows (Oscars, Grammys) and sports programming?

The first station that's adopted the product VH1 and it works with shows such as "I Love Money 2." CNET's Download blog also reports that it works with Top Chef, but I didn't hear anything about it!

Source: FierceMobileContent

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