Tuesday, February 24, 2009

Nielsen Report: TV Viewing Hits All-Time High

Nielsen reports that the average American now watches more than 151 hours of TV a month - or about five hours a day - marking an all-time high. That number is up 3.6% from the 145 hours watched during the same time period last year.

Time-shifting is playing a huge role as well. About 29% of households have DVRs and the amount of time spent watching time-shifted TV is up 33% from last year.

Mobile and Web TV are helping consumers take TV on the road, adding to the cumulative time spent. Mobile video alone has jumped 9% from the previous quarter, which should rise as phones continue to get more sophisticated. This should eventually open up new marketing opportunities, but brands may be hesitant to allocate too much money toward testing.

Source: MediaBuyerPlanner

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